HP Boosts Business Efficiency for Russia's Yota

HP Vertica Enables Multinational Telecommunications Services Provider to More Quickly Monetize Its Data

MOSCOW--(Marketwire - Oct 1, 2012) - HP (NYSE: HPQ) today announced that Yota, Russia's federal mobile telecommunications and internet services provider, has boosted business efficiency with HP Vertica.

The highly scalable analytics platform that delivers real-time analysis of Yota's fast-growing volumes of "big data," allowing the company to make informed business decisions faster.

Yota, which has its head office in St. Petersburg, an additional office in Moscow and offices in other major Russian cities, built and launched the first LTE network in ten Russian cities: Moscow, Krasnodar, Sochi, Novosibirsk, Ufa, St. Petersburg, Vladivostok, Samara, Kazan and Kostroma.

Yota's growth rate, and the transfer to 4G LTE, meant that the company needed a unified data warehouse to enable the processing and analysis of "big data" in real time. HP Vertica enables Yota to monetize its data faster. Currently, Yota's data volume is 3TB, and every 24 hours another 20GB is added. Parallel upload ensures that data is uploaded up to 100 times faster than before, while the speed of report creation and random access is, on average, 10 times faster compared with the previous data warehouse. Implementation of HP Vertica was very simple, and the transition to the new storage database was so smooth that many employees did not even notice it was happening.

HP Vertica will help to ensure that Yota's online data processing, currently available in 9 Russian regions, will cover the majority of the Russian Federation's 180 regions in the next two years.

"Average data traffic per Yota customer exceeds 10GB per month," says Igor Torgov, General Manager, Yota. "HP Vertica's massively parallel, column-oriented analytic database enables Yota to steadily increase the size of our data warehouse while maintaining maximum performance."

Call data records (CDRs), which used to be uploaded once a day in a process taking several hours, are now uploaded every 5 minutes. HP Vertica's data compression capabilities enable Yota to cost-effectively store the same amount of data in less than half the space, and the system can be scaled simply by adding new bundles to the cluster without disruption. In the past, Yota could only store raw data for 45 days without affecting productivity, whereas today there are no time limits.

"Yota needed long-term data analysis to support accurate business decision making," said Alexander Mikoyan, managing director, HP Russia. "In the first installation of its kind in Russia, Yota has leveraged HP's international experience and powerful HP Vertica technology to boost its ability to process 'big data.' This is a powerful tool for telecom operators and other industries which provide services to a large number of customers on a daily basis."

HP's premier Europe, Middle East and Africa client event, HP Discover, takes place Dec. 4-6 in Frankfurt, Germany.

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