New York, Oct. 5, 2012 (GLOBE NEWSWIRE) -- Longines, the Swiss watch company, introduced Tourneau TimeMachine visitors to the new Longines 180th Anniversary Exhibit on display through October 31, 2012.
See video from Longines at: http://inr.synapticdigital.com/swatch_group/180th_anniversary/
Based in Saint-Imier since 1832, the famous Swiss watchmaker is
celebrating its 180th anniversary with a collection of
contemporary, limited-edition, commemorative models which showcase
the brand's watch making expertise and commitment to
elegance.
Longines Ambassador of Elegance Stefanie Graf welcomed guests to
the exhibit - the only place in the U.S. to see the complete 180th
anniversary commemorative collection - and invited visitors to
preview the collection.
"This is an exciting time for Longines as we celebrate 180 years of
watch making," said Jennifer Judkins, U.S. Brand President for
Longines. "Since 1832, Longines has stood for tradition, elegance
and performance and we're proud to share that with consumers
through this exhibit"
The pieces in the anniversary collection reflect the pillars of the
Longines brand - elegance, sport and tradition. The Longines
Column-Wheel Single Push-Piece Chronograph 180th Anniversary
Limited Edition recalls the brand's historical commitment to timing
and sport, while the Agassiz 180th Anniversary Limited Edition and
La Grande Classique de Longines 180th Anniversary Limited Edition
represent timeless elegance. The exceptional Longines Lépine 180th
Anniversary Limited Edition piece in yellow gold provides insight
into the traditional watch making expertise from the brand's
heritage.
With its characteristic single push-piece, The Longines
Column-Wheel Single Push-Piece Chronograph 180th Anniversary
Limited Edition is specially designed as a reminder of the first
chronographs produced by Longines beginning in 1878. It is closely
based on the first wrist chronograph, manufactured by Longines in
1913 and fitted with calibre 13.33Z. The new model uses calibre
L788, a column-wheel chronograph movement developed exclusively for
Longines which enables the wearer to activate the various
chronograph functions - go, stop and reset to zero - by simply
pressing on the single push-piece integrated into the crown. With
its sleek lines and white dial featuring a bright red "12", this
model recalls the Agassiz dial of the original version. This model
is available in rose gold and has been manufactured in a limited
series of 180 numbered pieces.
In the most visual celebration of Longines' 180 years of elegance
and tradition, Longines introduces The Agassiz 180th Anniversary
Limited Edition watch, a contemporary addition to the collection
launched in 1982 as a tribute to the founder of Longines, Auguste
Agassiz. This model has an ultra-slim rose gold case with a
diameter of 25.50 mm set with 180 diamonds. The timeless style of
this time piece, fitted with a quartz movement, is completed by the
mother-of-pearl dial featuring twelve diamond hour-symbols. Mounted
on a black alligator strap, this sleek and sophisticated model is
available in a limited series of 180 pieces.
With its steel bracelet and quartz movement, La Grande Classique de
Longines 180th Anniversary Limited Edition is the latest addition
to this leading collection which has been a fan favorite for the
past 20 years. This ultra-slim model in steel has a diameter of 29
mm and is set with 180 diamonds. Twelve diamonds have also been
used as hour symbols on the white mother-of-pearl dial.Fitted with
a manually wound mechanical movement (L878), Longines Lépine 180th
Anniversary Limited Edition recalls the first pocket watches
produced by Auguste Agassiz. This model has a guilloché back cover
which opens to reveal an engraved case back also in gold. The white
lacquered dial features black painted roman numerals and blued
steel hands.
About Longines
Longines has been based in Saint-Imier, Switzerland, since 1832. It
is celebrating 180 years of non-stop craftsmanship in 2012 and its
watch making expertise reflects a strong devotion to tradition,
elegance and performance. It has generations of experience as the
official timekeeper at world championships and as a partner of
international sports federations. Longines is a member of The
Swatch Group S.A., the world's leading manufacturer of horological
products. With an excellent reputation for creating refined
timepieces, the brand, whose emblem is the winged hourglass, has
outlets in over 130 countries. www.Longines.com ;