Aberdeen Adds Panel Discussions to October 17-18 Revenue-Driven Marketing (RDM) Leadership Summit

Panels Feature Marketing Executives From Kinvey, Miranda Technologies, Sourcefire, Skillsoft, Dell AppAssure, PerkinElmer, and Imprivata

BOSTON, MA--(Marketwire - Oct 9, 2012) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the addition of two panel discussions to its 2012 Revenue-Driven Marketing Leadership Summit agenda: "Marketing Executive's Agenda for 2013 Roundtable," and "Unlocking the Secrets of Marketing Automation Success." The event is being held October 17 - 18 at the Seaport World Trade Center in Boston. 

"In keeping with expectations for this event, we have assembled an agenda featuring marketing leaders from technology companies large and small. For example, the head of General Electric's Revenue Marketing Center of Excellence will share his perspective on leading revenue-driven marketing for one of the largest and most profitable companies in the world. Joe Chernov, Vice President of Marketing for Kinvey, and recently named Content Marketer of the Year by the Content Marketing Institute, will be participating in our panel examining the actual issues marketing executives will face in the year ahead," according to Trip Kucera, Senior Research Analyst for Aberdeen's Marketing Effectiveness and Strategy research practice. "Our other panel will be a deep dive into one of those issues -- marketing automation technologies -- examining how to derive the most benefit from these systems. The goal of RDM12 is to provide attendees with actionable insights."

Panel 1: Marketing Executive's Agenda for 2013: A Roundtable Discussion

What's on the marketer's mind for the year ahead? From generating the greatest return on marketing automation, and capitalizing on the inbound marketing trend, to new developments in digital experience and data analytics, Aberdeen Group's panel of marketing executives will sound off on initiatives they'll launch, activities they'll maintain, and programs they'll dump (or avoid altogether) in 2013. This session is certain to generate more than a few sparks as these experienced marketing professionals "get real" about the latest trends in B2B marketing.

Moderator: Trip Kucera, Senior Research Analyst, Aberdeen Group 
Speakers: Joe Chernov, Vice President of Marketing, Kinvey; Kevin Joyce, Chief Sales & Marketing Officer, Miranda Technologies; Gary McNeil, Vice President, Field Marketing, Sourcefire; and Heather Loisel, Chief Marketing Officer, Skillsoft

Panel 2: Unlocking the Secrets of Marketing Automation Success

In many ways automation platforms have transformed marketing and marketing processes by making them more repeatable and measureable. They also deliver powerful capabilities to engage buyers in a way that reflects how they purchase products and services. However, recent Aberdeen Group research indicates most companies aren't deriving full value from marketing automation systems, using them primarily for email and landing pages. This panel will share its considerable marketing automation experience and insights, and reveal their methods for optimizing a marketing automation system investment.

Moderator: Trip Kucera, Senior Research Analyst, Aberdeen Group
Speakers: Mark Halliday, Director of Revenue Marketing, Dell AppAssure; David Liloia, Associate Director, Global Marketing Operations, PerkinElmer; Brian Mullins, Director, Marketing Communications, Imprivata

Complimentary VIP passes are available for qualified marketing and sales executives. To apply for a pass, please visit our Summit Registration page.

For additional updates on Revenue-Driven Marketing Leadership Summit presenters and topics, please visit the Summit Speaker and Presenter page.

To learn more about the upcoming Revenue-Driven Marketing Leadership Summit, please visit the Revenue-Driven Marketing Leadership Summit Overview page.

Revenue-Driven Marketing Leadership Summit sponsors include: Callidus Cloud, InsideView, The Annuitas Group, ConnectAndSell, Corporate Visions, Harte-Hanks, LexisNexis, Mandel Communications, Oceanos, and Saepio.

For information about sponsorship opportunities, please contact Amy McLellan, Summits Sales Manager, at 617-854-5268 or amy.mclellan@aberdeen.com.

The hashtag for the Revenue-Driven Marketing Leadership Summit is #RDM12.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle. 

Aberdeen has offices in Boston and London. Harte-Hanks operate 25 offices in the United States, and have locations throughout Asia-Pacific, Europe, and Latin America.

(C) 2012 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897