Widen Digital Asset Management User Community Grows as 11 Companies Choose Media Collective in Q3 2012

The Software-as-a-Service DAM System Is Now the Choice of About 200 Diverse Organizations

MADISON, WI--(Marketwire - Oct 22, 2012) - Widen Enterprises closed the third quarter of 2012 with 11 new digital asset management customers, including organizations in the education, consulting, military, restaurant and medical sectors. The Madison, Wisconsin-based digital media solutions company is on pace to break its annual sales records.

"Our talent has been doing a fabulous job making the marketing and creative teams at our customer locations look really, really good. Word is spreading fast about our ability to deliver a reliable DAM system that flexes to meet the digital media demands of a variety of organizations. In a recent blind taste test, most marketers preferred to drink the Widen Kool-Aid," said Widen CEO Matthew Gonnering.

New Widen digital asset management customers include:

Superior Energy - Superior Energy Services, Inc. serves the drilling, completion and production-related needs of oil and gas companies worldwide through its brand name drilling products and its integrated completion and well intervention services and tools, supported by an engineering staff who plan and design solutions for customers.

Creative Converting - In 2007, with over 80 years of combined experience in the paper and party goods industries, Creative Expressions and Converting, Inc. partnered to form Creative Converting, under its parent company Hoffmaster Group, Inc. Since the merger, Creative Converting has successfully transitioned and established itself as a highly respected "full line supplier" while continuing to expand its capabilities to substantially grow its core business.

Froedtert Health - Froedtert Health is a regional healthcare organization. Joining the capabilities of an academic medical center affiliated with The Medical College of Wisconsin, two community hospitals and 32 community-based primary and specialty clinics, Froedtert Health delivers highly coordinated, cost-effective healthcare to residents of southeastern Wisconsin and beyond.

In addition, Widen digital asset management software has been adopted by a quick-service restaurant company with thousands of locations in dozens of countries; a leading producer and planner of digital media, network solutions and digital environments; a part of the U.S. military; a training and consulting firm in the energy industry; a university medical center; a popular maker of chocolates and candies; a university in Virginia; and a global supplier of electronic interconnectors serving various sectors, like telecommunications, consumers and the military.

The Media Collective®, a Widen hosted DAM system, is now in version 6.2 and supports creative and marketing workflows for about 200 diverse customers. The Media Collective's scalability allows organizations of all sizes to support their user groups with a centralized digital media library and marketing resources for improved performance. Version 6.2 was released in October 2012, and includes a new digital watermarking integration, analytics tools that allow administrators to more closely monitor asset activity, and PDF export tools.

About Widen Enterprises, Inc.

Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

Contact Information:

Nicolas Antonio Jimenez