PHOENIX, Oct. 24, 2012 (GLOBE NEWSWIRE) -- Source Healthcare Analytics, a Symphony Health Solutions Company, today launched ePrescribing Solutions Suite, a set of tools designed to benchmark how electronic prescribing influences brand performance compared to traditional forms of script submissions, such as paper, phone and fax.
Electronic prescribing has doubled over the last two years to 42 percent of new prescriptions written in the first half of 2012, according to Source data. Driven heavily by government incentives to physicians, e-prescriptions are also gaining popularity due to their fast, error-free delivery to the pharmacist. In response, ePrescribing Solutions Suite was developed as a means to help pharmaceutical brand teams understand how e-prescribing influences factors that determine brand performance. The product looks at the effect of e-prescribing on payer access, patient behavior and adherence, and helps fine-tune marketing efforts to account for this influence.
Powered by ProMetis®, the industry's only fully integrated practitioner, payer, and patient claims data set, ePrescribing Solutions Suite is offered in three convenient modules, each geared to answer a specific business need. Using this suite, marketers can measure a physician's propensity to e-prescribe, determine influence on payer impact, and whether patients are more likely to abandon, start or stay on a medication.
"As e-prescribing becomes fully adopted, it is increasingly problematic for brand managers as they attempt to triangulate on the specific issues driving patient and practitioner behavior. It is essential to understand the extent to which this practice is influencing the drivers of patient care," said Karin Hayes, Senior Director, Product Management, Source Healthcare Analytics. "Our ePrescribing Solutions Suite offers brand teams the ability to confidently answer the important question: Is e-prescribing hurting or helping my brand?"
Available immediately, more information about ePrescribing Solutions Suite can be accessed by visiting www.sourceha.com or by contacting a Source account representative.
About Symphony Health Solutions
Symphony Health Solutions enables the growth of our clients and transformation of the healthcare ecosystem by providing best-in-class information, analytics and technology solutions with actionable insights for maximum impact. Comprised of AlphaDetail, ImpactRx, and Source Healthcare Analytics, the company connects and integrates a broad set of primary and secondary health research, analytics and consulting expertise to deliver high-value knowledge products that help our clients leverage the rich data available to transform their businesses. For more information, visit: www.symphonyhealth.com.