SoundBite Communications President and CEO Jim Milton to Lead SoundBite Communications Team in Workshop at Engagement & Experience Expo 2012

Interactive Workshop Session to Explore "Proactive Customer Experience Management Throughout the Lifecycle"

BEDFORD, Mass., Oct. 25, 2012 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a sponsor and exhibitor at Loyalty360's second annual Engagement & Experience Expo 2012 will be leading a workshop discussion on October 28 that will explore the customer, brand and channel challenges facing organizations when engaging with today's mobile, on-the-go consumers.

The kick-off workshop entitled "Proactive Customer Experience Management Throughout the Lifecycle" will explore a variety of ways organizations can engage with consumers who are demanding more flexible options. No matter which method is preferred -voice, SMS, email, website or social media, customers expect a level of engagement that goes beyond transactional in favor of insightful, two-way relevant conversations that develop long-lasting relationships. Workshop attendees will learn how brands and organizations need to move from a reactive to a proactive communications strategy throughout the customer lifecycle from acquisition through nurturing to customer care and win-backs. This workshop will also explore proactive lifecycle customer engagement strategies, technologies, case studies and interactive demonstrations that will illustrate how to ensure lasting customer success.

Workshop attendees will learn:

  • The link between proactive communications and customer loyalty
  • Keys to creating engaged customers
  • Leveraging a cross-channel communications strategy
  • How mobile is redefining the customer lifecycle

"We're grateful to have the opportunity to kick off the event and believe that the SoundBite team, who combined have over 60 years of mobile marketing and customer care experience, will provide a lot of great insight to attendees," said Jim Milton, president and CEO, SoundBite Communications. "Attendees of this session will learn how the implementation of proactive customer experience solutions helps organizations acquire new customers, improve loyalty, and grow revenue and profitability. We will also provide a ground-level view of leading-edge proactive customer experience strategies so that attendees can understand the 'what and how' of making them happen."

For additional information on the workshop read Meet the Speaker: Jim Milton, SoundBite Communications from Loyalty360 or click here to register for the Engagement & Experience Expo.

WHAT: Workshop, "Proactive Customer Experience Management Throughout the Lifecycle"
WHERE:  Engagement & Experience Expo 2012, Hyatt Regency, Dallas, TX
WHEN:  October 28, 1:00 – 2:30 p.m. CT
WHO:  Jim Milton, President and CEO; Mike Romano, Senior VP, Mobile Sales and Services; Cristopher Bjelajac, Senior Director, Channel Programs; Jeannie Gonzalez, Group Director, Strategic Sales Group, SoundBite Communications

About SoundBite Communications

SoundBite Communications (Nasdaq:SDBT), a leading provider of cloud-based customer experience solutions, enables organizations to build lifelong, profitable customer relationships across the full consumer lifecycle. It serves two global markets, the Hosted Contact Center and Mobile Marketing. Its solutions leverage the power of two robust platforms: SoundBite Engage, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, email and web communications; and SoundBite Insight, a preference management platform enabling intelligent, personalized communications. SoundBite powers nearly two billion customer interactions annually. Visit for more information.

SoundBite is a registered service mark of SoundBite Communications, Inc.

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