MEDIA ALERT: Melissa Data Highlights Data Quality Tools for SQL SERVER 2012 at DevConnections Conference

Booth Demos Feature Melissa Data's Affordable Enterprise Level Tools for All Editions of SQL; Products Provide Easy Access to Data Quality via SSIS and DQS

LAS VEGAS, NV and RANCHO SANTA MARGARITA, CA--(Marketwire - Oct 29, 2012) -

Melissa Data, a leading provider of contact data quality, enrichment, and integration solutions, is exhibiting at DevConnections and showcasing expanded access to its premier collection of data quality tools for all editions of SQL Server 2012, including Enterprise, Business Intelligence and Standard, via SQL Server Integration Services (SSIS) as well as the SQL Server 2012 Enterprise Edition's Data Quality Services.

Melissa Data solutions include tools to profile, cleanse, verify, and match contact data, including address, name, phone and email.

  • Basic matching and profiling have typically been available exclusively for Enterprise Edition users of Microsoft SQL Server. Melissa Data now offers the full spectrum of data quality -- including advanced matching and de-duping with our new MatchUp component -- to all editions of SQL Server. MatchUp includes a full toolbox of general string fuzzy algorithms, and leverages Melissa Data's breadth of experience working with addresses and names to build sophisticated matching rules. In addition, the full suite of Data Quality transforms for SSIS, namely Contact Verification, SmartMover, and Global Address Verification, are available.

  • For users of the new Data Quality Services product shipping with SQL Server 2012, a subset of the Melissa Data's reference data service offerings is also available via the Windows Azure Marketplace. Through this one-stop shop for premium data and applications, users can subscribe to the DQS flavors of Melissa Data's reference data services, including Address Check, Name Check, Phone Check, Email Check, and IP Check. This gives data stewards a choice and the ability to build in data quality as they see fit.

Monday, Oct. 29 through Thursday, Nov. 1, 2012

Booth # 402, Bellagio
Las Vegas, Nev.

Since 1985, Melissa Data has been a leading provider of data quality and direct marketing solutions. Melissa Data's product line includes data verification tools, postal automation software, high quality sales leads and mailing lists, list hygiene and data enhancements. Thousands of companies use Melissa Data's solutions to clean data, prepare mailings, reduce costs, and improve response rates. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Contact Information:


Greg Brown
VP Marketing
Melissa Data

(800) 635-4772 x130

Sylvia Chansler & Jackie Zerbst
MPowered Public Relations

(714) 998-3448