PALM BEACH GARDENS, Fla., Nov. 7, 2012 (GLOBE NEWSWIRE) -- Attitude Drinks (OTCBB:ATTD) (OTCQB:ATTD), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery, announced today the sponsorship of the first annual Beyond The Cage Mixed Martial Arts (MMA) Expo. Phase III® will be the co-presenting sponsor of this event drawing anywhere between 3,000 to 5,000 guests and will take place at "The Burrow" in Boca Raton. MMA is the world's fastest growing sport, and fans will have the opportunity to not only watch these elite fighters perform but also mingle with various fighters and attend training seminars and other activities.
In addition, beginning at 10:00 am, attendees will be able to witness a sanctioned Brazilian Jiu Jitsu (BJJ) tournament, showcasing both local and international fighters. Notably, Randy "The Natural" Couture, a name known with the highest regard within the MMA community, will be present and participate in the event. Importantly, a portion of the proceeds from this expo will be designated for It Ain't Chemo, a non-profit organization to aid in support of those suffering from cancer.
Niki Fuller, Vice President, Brand Manager at Attitude Drinks, commented, "We are very excited to be working with such an experienced, creative and knowledgeable team of professionals as we participate in this event showcasing some of the finest MMA fighters in the world. One on one access to the fighters will provide for not only an exciting atmosphere, but one that will garner interest in events to come through Beyond The Cage. This provides a win, win for the brand!"
"Beyond the Cage MMA Expo's goal is to partner with premium MMA brands. Our team is excited to introduce Phase III® Recovery as an elite brand to the MMA world," commented Christine Klespies on behalf of Beyond The Cage.
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.
Attitude Drinks, an innovative beverage brand development company and makers of Phase III® Recovery. (BOCA RATON, Fla.) October 10, 2012 – Expo Presents Inc., a South Florida-based event production company, today announced the first annual Beyond The Cage MMA Expo (http://www.btcmmaexpo.com), taking place Sunday, November 25, 2012 from 10:00 a.m. to 7:00 p.m. at the FAU Arena. The Beyond The Cage MMA Expo is presented by Incapital, a securities and investment banking firm with offices in Chicago and Boca Raton, Florida, and Phase III® Recovery, a revolutionary new protein drink providing enhanced, natural nutrients from milk; developed by Attitude Drinks. South Florida's largest mixed martial arts exposition to host Brazilian Jiu Jitsu tournament; training seminars, autograph signings, fine art, exhibitors, and much more, this November
About Beyond The Cage MMA Expo
Founded by Expo Presents, Inc., a South Florida-based event production company, the Beyond The Cage MMA Expo offers fans and enthusiasts a hands-on experience with the intense sport of Mixed Martial Arts. The Beyond The Cage MMA Expo will take place Sunday, November 25th, 2012 from 10:00 am to 7:00 pm at the FAU Arena. Some of the biggest names in MMA will fill "the Burrow" to meet with fans and pay homage to the world's fastest growing sport of mixed martial arts. The show will feature exclusive events and activities, including an officially sanctioned Brazilian Jiu Jitsu (BJJ) tournament, more than 20 exhibitors, celebrity autograph sessions, MMA training seminars, fine art from Beyond The Cage, free giveaways, and much more. For more information on the Beyond The Cage MMA Expo or to purchase tickets, visit http://www.btcmmaexpo.com.
This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties the forward-looking events referred to in this release might not occur.