ATLANTA, GA--(Marketwire - Nov 15, 2012) - Arby's is standing up to sandwich shop conglomerates in the Sandwich Wars by unabashedly releasing new, exclusive video footage that follows former New York City Police detective Bo Dietl as he slices up the truth about freshness. Arby's put Dietl on the case to blow the top off the fact that the "big guys," like Subway, choose not to slice their sandwich meats fresh in store. As an extension of Arby's new "Slicing Up the Truth About Freshness" campaign, this new in-depth look at Dietl's investigation highlights Arby's commitment to providing the best quality food and service to their customers.
Arby's has a rich heritage of freshly slicing meats in each restaurant daily for nearly 50 years. On the other hand, in this latest footage, Dietl discovers where Subway really slices their meats -- in factories. Many consumers erroneously believe that Subway slices their meats "in the back." In reality, their meats are pre-sliced in factories, often times far from the restaurant, and shipped to each store.
"Throughout my career I've had one mission -- to uncover the truth," said Dietl. "I'm proud to partner with Arby's to expose the truth about freshly sliced meats and I'm excited to share the latest results from my investigation. Take a look for yourself, but to me it seems like Arby's is emerging victorious in the Sandwich Wars."
Sandwich lovers can take sides in the Sandwich Wars by participating in the following ways:
- Checking out the Arby's Twitter handle that features lunchtime dining suggestions for hungry warriors along with the latest results from the investigation
- Visiting Arby's Instagram page and viewing highlights about Arby's commitment to freshly slicing meat in each restaurant daily and links to view the investigation footage
- Viewing new, exclusive footage on Arby's YouTube channel that includes annotations with even more truths about the competitors and proof that Arby's is serious about freshly sliced meats
- Taking video quizzes related to the new investigation video on Arby's Facebook page
In October, Arby's introduced a brand re-launch and the new "Slicing Up the Truth About Freshness" advertising campaign with new advertisements, an updated logo, new menu items, new tag line and website refresh. To view the newly released video and additional commercials from the new campaign, visit www.Arbys.com.
About Arby's Restaurant Group, Inc.
Atlanta-based Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,400 restaurants system wide. In addition to its classic Roast Beef and Beef 'n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby's is also known for its deli-style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby's introduced Ultimate Angus, a premium, 100% Black Angus beef featured in freshly prepared sandwiches. In 2012, Arby's launched a line of premium turkey sandwiches called Hot Turkey Roasters. To learn more about Arby's, please visit www.Arbys.com.
