Equifax Canada Industry Credit Groups Now Fueled and Supported by an Innovative New Technology Platform-ICG Advantage(TM)

TORONTO, ONTARIO--(Marketwire - Nov. 15, 2012) - Equifax Canada (NYSE:EFX) today announced the launch of ICG Advantage™ - an innovative new technology platform that allows Equifax Industry Credit Group members to collaborate and interact more effectively within a secure and safe online environment, while exchanging information on business customers and prospects.

"Equifax ICG Advantage is a dynamic, web-based meeting platform that helps these groups be even more effective," says Carol Gray, President Equifax Canada. "Simply put, ICG Advantage offers groups a powerful, one-stop solution that includes better technology and better data," Gray added.

By using Equifax ICG Advantage, participating group members will enjoy:

• More efficient, productive meetings:
Regular group e-mails, web alerts and updates keep members informed between monthly meetings, plus 24/7 access helps members meet the challenges of a fast-paced global economy.
• Improved credit risk intelligence:
Collective group data is enriched with Equifax credit risk insights, including predictive scores that forecast payment delinquency or business failure. "Flash Notices" from group members alert others to changes that could affect the credit of key customers.
• Deeper industry relationships and market knowledge:
Online technology promotes easy, consistent communications for stronger relationships and a secure, professional forum for peer networking and discussing emerging industry trends.

Industry Credit Groups have been helping Canadian businesses better manage their credit risk for more than 100 years. An Equifax Industry Credit Group, which consists of member companies within the same industry, provides an opportunity for financial professionals to join together to collaborate and share credit and risk information on mutual business customers.

To learn more about Equifax ICG Advantage or other business to business solutions, visit www.equifax.ca.

Equifax Commercial Information Solutions

Equifax Commercial Information Solutions is Canada's leading provider of small business intelligence. We provide the information and expertise necessary for companies to best understand and manage their dealings with small business to enterprise customers, prospects and suppliers.

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 18 countries and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit www.equifax.com.

Contact Information:

Equifax Canada
Tom Carroll
Media Relations
(416) 227-5290

For Equifax media inquiries only, please contact:
Hunter LaVigne Communications Inc.
Mark LaVigne, APR, FCPRS
Office: (905) 841-2017 or Cell: (416) 884-2018