Informatica Positioned in Leaders Quadrant in 2012 Gartner Magic Quadrant for Data Masking Technology

Informatica Scores High on "Ability to Execute" and "Completeness of Vision"

Redwood City, California, UNITED STATES

REDWOOD CITY, Calif., Jan. 10, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent leader in data integration software, today announced that it has been positioned by Gartner, Inc. in the leaders quadrant in the 2012 Magic Quadrant for Data Masking Technology report, published December 21, 2012. The complete report, including the quadrant graphic, is available on the Informatica web site at

Joseph Feiman and Carsten Casper, authors of the report state, "Leaders demonstrate balanced progress in execution and vision. Their actions raise the competitive bar for all vendors and solutions in the market, and they tend to set the pace for the industry. A Leader's strategy is focused on data security and compliance. Its offering addresses the needs of security specialists within the SLC and data management. Leaders' brands are broadly recognized in the data security space. Leaders reach beyond SDM (Static Data Masking) capabilities and encompass the broader data security discipline, including data redaction capabilities, DDM (Dynamic Data Masking), DAM/DAP (Database Activity Monitoring/Database Audit and Protection) security intelligence. At the same time, Leaders are able to amass a relatively large clientele and revenue in this evolving market. A leading vendor is not a default choice for every buyer, and clients are warned not to assume that they should only buy from Leaders. Some clients may find that vendors in other quadrants better address their specific needs."

According to the report, "Sensitive data (such as credit card numbers), personally identifiable information (such as Social Security numbers), medical diagnoses and even nonpersonal sensitive data (such as corporate financial information and intellectual property) are exposed to abuse or negligence from enterprise employees and outsiders.

Data masking aims to prevent the abuse of sensitive data by hiding it from users. Technology vendors offer multiple data masking techniques, such as replacing some fields with similar-looking characters, replacing characters with masking characters (for example, "x"), replacing real last names with fictional last names and reshuffling data in the database columns. Data masking is also known as data obfuscation, data privacy, data sanitization, data scrambling, data deidentification, data anonymization and data deauthentication."

Adopting data masking helps enterprises raise the level of security and privacy assurance against abuses. At the same time, data masking helps enterprises meet compliance requirements with the security and privacy standards recommended by regulating/auditing authorities."

Informatica Data Masking is highly scalable, high-performance data masking software. Informatica Data Masking statically and dynamically protects sensitive data from unauthorized access across development, testing, training, and production environments. With this software, enterprises can comply with data privacy regulations and mandates while dramatically reducing the risk of a data breach. IT organizations can easily customize data masking solutions to meet different regulatory or business requirements, protect personal and sensitive information while supporting offshoring, outsourcing and cloud-based initiatives.

"We believe our placement in the Leaders' quadrant of the first Gartner Magic Quadrant for Data Masking further confirms Informatica's leadership, dedication to innovation and the delivery of excellent products for our customers," said Adam Wilson, senior vice president and general manager, ILM, Informatica. "The insider threat has emerged as the new data security battleground and data masking is proving to be a critical component of any enterprise risk and compliance program. Our placement is testament to the fact that Informatica Data Masking is ahead of the curve when it comes to helping organizations successfully address a wide range of data privacychallenges, keep their data secure and maximize their return on data."

In March 2012 Informatica Dynamic Data Masking was named the Most Innovative Security (Software) Product of the Year in the 2012 Global Excellence Awards. In April 2012 Informatica was mentioned in the Gartner Cool Vendors in Security: Application and Data

Protection 2012 report; in August 2012 the company was positioned in the 2012 Magic Quadrant for Data Quality Tools report; in October 2012 Informatica was positioned in the leaders quadrant in the 2012 Magic Quadrant of Data Integration Tools;and in October 2012, Informatica was also positioned in the leaders quadrant in the 2012 Magic Quadrant for Master Data Management of Customer Data Integration report.

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About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, PowerCenter, Informatica Data Masking and Informatica Platform are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.


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