Prospective Franchisees Now Speak Out: Franchise Industry Survey 2013

ATLANTA, GA--(Marketwire - Jan 22, 2013) - The franchise industry is strengthened when the needs and aims of prospective franchisees are well understood and with the latest Franchise Industry Survey of 2013, the voices of potential franchisees and corresponding current industry trends are revealed to professionals in this ever vibrant industry. Just released, this report assembles constructive potential franchisee data based on the feedback of Franchise Direct ( site users and supports viable connections between franchisors and franchisees.

Periodically giving franchisees the opportunity to share their views, concerns, and goals allows franchise professionals to consider what areas are expanding and how. With seven areas and 26 multifaceted Q&A sections illustrated with charts and graphs, 558 total respondents of this year's report reveal prominent areas that franchisees consider of prime importance. From reasons for investing in a franchise to aspects that franchisees consider significant when choosing a franchise system, this report is a comprehensive view of franchisee profiles moving into 2013.

This survey report calls attention to franchise industries garnering the greatest amount of potential franchisee consideration, with the food franchise industry topping the chart, followed by retail franchising and business services, among other noteworthy candidates. Potential franchisees relate studying a range of typically one to ten franchise systems before their decision is final and many note pursuing legal and accounting support services when performing due diligence research and seeking advice.

Franchise Direct users also place emphasis on the potency of franchise brands and accessible training and support services, with both areas considered highly important aspects when choosing a franchise system. The earning potential of a franchise naturally continues to stimulate prospective franchisee interest, with a ranking of highest importance for those exploring investment ventures. 

With candid disclosure, Franchise Direct users express primary interest in solitary franchise investments based on the desire to work independently as one's own boss, though not without the support and training of a reputable franchise system. Reliance on personal savings or retirement funding and an interest in investments of less than 100K topped respondent's interests, yet many remain undecided on their total budget though initial investment requirements figured highly when weighing which franchises to consider. 

About Franchise Direct: Franchise Direct is an online portal for the franchise community that operates a suite of ten multilingual sites in some of the world's major economies.

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Diana Thurmann