FOUNTAIN VALLEY, Calif., Feb. 4, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – a pioneer in the creation, development, marketing and monetization of mobile apps – announced today the debut of the Hang w/ platform to a select audience of "beta" users – among them a who's who list of celebrities, athletes, musicians, agents and managers – as well as a fascinating cross-section of users from education, health care, publishing, automotive, technology and the arts.
"Hang w/" allows live real-time video to be sent from one phone to many.
Followers view a short pre-roll ad, and then watch a live feed sent directly from the broadcaster's smartphone camera. A post-roll ad ends the broadcast. Broadcasters earn a percentage of the advertising revenue-generated based upon the number of followers who are "Hanging w/" them.
Viewers can share messages directly from the app to Facebook and Twitter as events happen live on Hang w/ – using the power of social media to rapidly grow the user base.
"We are thrilled with the caliber of people who are on board to hang with us," said Peter Elkin, Managing Director of the Hang w/ Platform. "The reaction we've been getting from agents, publicists and management has been somewhat overwhelming. We explain that it's a personal live-streaming broadcast channel, monetized by advertising – and their eyes light up."
"It's exciting to have signed deals with several great actors, musicians, athletes and other top talent. But frankly, I'm just as excited to see a new generation of Hang With celebrities spring up around us," added Andrew Maltin, MEDL Mobile's CEO. "Anyone who's got an interesting perspective on life can hang with thousands or even millions of interested followers – and have the chance to make some real money along the way."
"We think the key to the platform is LIVE," said Dave Swartz, MEDL Mobile President and Chief Creative Officer. "The experience is very liberating. You're just hanging with your friends. Except in this case, your friends are all around the globe."
Hang w/ is currently in a closed beta with plans to launch iOS in February, 2013 and Android in Q2, 2013. Visit hangwith.com for more.
About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit www.medlmobile.com.
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
For more information about MEDL Mobile, please visit http://www.medlmobile.com.