The Company Store Unveils the New Company Kids With Vibrant Whole Room Decor

Newly Designed to Complement 100 Years of Comfort and Quality for the Whole Family

NEW YORK, NY--(Marketwire - Mar 11, 2013) - Today, The Company Store unveiled its new Company Kids -- a collection of kids bedding and décor in line with the brand's 100 year dedication to comfort, quality and exceptional design. The new collection allows parents and kids to get inspired by a rainbow of colored and printed comforters that are the foundation of its "whole room" approach. Company Kids pairs its lifetime guaranteed bedding with gorgeous, never-before-offered room elements, from accent furniture and rugs to seating and lamps for a child's bedroom, bath and the playroom. Now beautifully appointed kids' rooms fit graciously into a well-designed home.

"The Company Store is known for color, quality, and lifestyle," said Melanie Kaplan, chief creative officer at Company Kids. "We wanted to bring these successful elements into the new Company Kids through a vibrant, exclusive collection that not only captures a child's imagination with unique coordination and 'mix and match' pieces, but also complements the entire home with beautiful and truly timeless design."

The new catalog and website,, begins with 10 new shades of the signature LaCrosse® Jr. Comforter and takes parents and kids on a design journey to rooms filled with gorgeous prints and bold graphic designs. Each room features new playful and vibrant design elements including window treatments, rugs, lamps, accent pillows and furniture, headboards, art and storage that seamlessly fit together. Company Kids is rolling out coordinating seating in bean bags, floor cushions, lounge chairs and ottoman poufs that kids love in their bedroom or the playroom, and that truly take each room to a new level.

The new Company Kids is also revealing its Bath & Beach Time for Girls and Boys Collection, including shower curtains, rugs, mirrors, hampers and hooks, and appliqued towels and robes that bring the design excitement of the bedroom to the bathroom and even to the beach with coordinating towels and totes.

Kids and parents today agree on two things when it comes to decorating kids' bedrooms -- they have to be comfortable and they have to let kids express themselves. Parents and kids can go to to see the entire collection. Starting in March, catalogs will include monthly sneak peaks of the Company Kids catalog.

About The Company Store:
The Company Store and Company Kids are renowned for providing 100 years of quality, comfort and care through the best US-crafted comforters, fashion bedding, home décor, and apparel for adults and children. Six-generation experts in comfort, The Company Store produces its signature LaCrosse down comforters in LaCrosse, WI, while sourcing the latest trends and styles from around the world. The Company Store and Company Kids offer comfort and style at every price point for the quality-minded consumer. To learn more, visit and follow us on Facebook, Twitter and Pinterest.

Contact Information:

Media Contact:
Christina Cozzi
Emerging Media