Preen.Me Creates Most Engaged Beauty Community on Facebook

Social Beauty Platform Tops 1M Members Through 51% Month-Over-Month Growth in Unique Visitors

TEL AVIV, ISRAEL--(Marketwire - Mar 18, 2013) - Preen.Me, the social beauty platform that launched in June 2012, has created the most engaged beauty community on Facebook. The site has experienced hyper growth since going live, averaging 51% month-over-month growth of its unique visitors. The site's Facebook community, Beauty Addicts, just surpassed the 1 million members mark and has the highest engagement rate of any beauty community on Facebook, with approximately 500,000 unique users interacting with the Preen.Me content every week. Preen.Me's engagement rate (Facebook's "Talking About This" metric) is approximately 10 times higher than that of most household names in the beauty industry, including Sephora, L'Oreal, MAC, Revlon and others.

"The thousands of beautiful looks seen on Preen.Me are all created by our community of worldwide beauty enthusiasts who flock to the site to share their looks, be inspired by others, and learn how they're done," said CEO and co-founder Tamar Yaniv. "Their passion translates to approximately 1.5M monthly, on-site social interactions and an infectious, even viral enthusiasm, that's become the hallmark of the Preen.Me community."

In less than 9 months, Preen.Me has become the leading social beauty platform. It is now poised to offer beauty brands a highly targeted platform to reach customers. The company plans to roll out a number of collaborations in the coming months with select partners, which will provide value both to the brands and the users. Brands will have direct access to a large, highly engaged community, 100% of whom are passionate about beauty. Preen.Me's advanced database will provide brands with unprecedented information regarding actual product usage, price sensitivity and more, enhancing their ability to connect with customers and new trends.

Building on its early success, Preen.Me aims to become the leading destination for all things beauty, transforming how women shop for beauty products. The site will provide everything from inspiration to personalized recommendations based on the user's social graph and crowdsourcing, proving a holistic way to buy beauty better.

Beauty enthusiasts can join the Preen.Me Community in a number of ways. At www.Preen.Me, on Facebook at and on Twitter @preendotme, #preenme.

About Preen.Me:
Preen.Me aims to transform the $60 billion US beauty market into a modern marketplace, fueled by passionate consumers. With a 1M+ strong, highly engaged community, Preen.Me provides beauty inspiration and knowledge to women the world over. This is the first step in creating a better way to buy beauty, to be followed by the addition of personalized product recommendations based on crowdsourcing and the user's social graph. Preen.Me will enable women to compare products at different price points on one web site, and provide everything necessary to make a confident purchase, while creating the fun and engaging experience that buying beauty should be.

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Media Contact:
Susan Lindner/Keisha McCotry
Emerging Media