IRVINE, Calif., March 26, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – a pioneer in the creation, development, marketing and monetization of mobile apps – announced today that they had joined forces with Specific Media to supply mobile video advertising for MEDL's recently launched social media platform, "Hang w/."
The Patent Pending Hang w/ platform allows live real-time video to be broadcast from one phone to many. Followers view a short pre-roll ad and then watch a live feed sent directly from the broadcaster's smartphone camera. A post-roll ad ends the broadcast. Broadcasters earn a percentage of the advertising revenue-generated based upon the number of followers who are "Hanging w/" them.
"We chose Specific because their ad serving technology is best-in-class. And because they truly understand digital, mobile and social," said Andrew Maltin, CEO, MEDL Mobile. "Their recent acquisition of MySpace demonstrates that they are serious when it comes to social media – and we are excited to explore new opportunities this alignment has created."
"We believe MEDL has developed a game-changing platform by allowing the end user to monetize through advertising," said Ron Nielsen, executive vice president of operations, Specific Media. "Our clients look to us for new ways to engage their customers through compelling digital content - and we believe that Hang w/ gives them an opportunity to present their message in a medium that's simply riveting."
"Partnering with Specific Media fills the last critical piece of the Hang w/ puzzle," continued Maltin. "The technology is performing great. Celebrities are coming on board and creating fascinating content. And now we've got a partner who can help us fill the demand for video ads as we scale to millions of users."
The agreement gives Specific the exclusive rights to sell all unfilled advertising on the platform. MEDL retains the rights to partner directly with brands and advertising agencies to sell advertising and sponsorship for individual celebrities and for Hang w/ "channels" of content.
Hang w/ is now available on the Apple App Store. Hang w/ will be available for Android in Q2, 2013. For more information about Hang w/ and MEDL Mobile, please visit http://www.hangwith.com and http://www.medlmobile.com.
About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visitwww.medlmobile.com.
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media's suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media. Learn more at www.specificmedia.com.