RSI Development Appoints Martin Boyd as Vice President of Sales and Marketing

NEWPORT BEACH, CA--(Marketwired - Apr 4, 2013) - RSI Development LLC announced today the appointment of Martin Boyd as vice president of sales and marketing. Boyd, formerly a vice president at Toyota Material Handling, U.S.A., Inc., brings extensive management experience in marketing and strategic planning to his new role. He will be responsible for business development and management of The New House built by RSI, an innovative and affordable homebuilding solution that allows for a high-quality, energy-efficient home to be built in 40 working days or less.

"Martin brings a unique combination of senior leadership and management experience as well as product planning, marketing and sales to his role as vice president for RSI Development; qualifications which are ideally suited to lead The New House's strategic growth initiatives," said Alex Calabrese, CEO and president of RSI Development. "We look forward to having him play a significant part in expanding the presence of The New House."

Boyd will apply more than two decades of engineering, design and product development experience to The New House built by RSI. Previously, Boyd served as vice president of marketing, product planning, training and automated solutions at Toyota Material Handling, U.S.A., Inc. (TMHU), the number one selling lift truck supplier in the U.S. During his tenure at the company, he oversaw corporate and product marketing, product planning and the support and training departments for all classes of lift trucks sold by TMHU in the U.S.

Boyd earned a master's degree in engineering management from the New Jersey Institute of Technology, as well as a bachelor's degree in mechanical engineering technology from Trenton State College (now known as The College of New Jersey). He resides in Huntington Beach, Calif. in a home he designed himself.

ABOUT RSI DEVELOPMENT LLC
RSI Development LLC is an innovative homebuilder that brings a unique approach to the construction of new homes. By applying the company's precision-built manufacturing process, The New House built by RSI focuses on replacing old, dated houses with new, high-quality, energy-efficient homes at prices that never existed before. Homes are built in 40 working days or less with total move-out to move-in time of approximately 90 calendar days.

Newport Beach, Calif.-based RSI Development was founded in 2008 by Ronald M. Simon, founder and chairman of RSI Holding LLC, the parent company of RSI Home Products, Inc., RSI PCS and RSI Development. The New House has successfully built and sold hundreds of homes throughout Southern California during the past five years. For more information, visit www.TheNewHouseCustom.com.