Hunter Douglas App Wins Best-in-Mobile Award

Ann Arbor, Michigan, UNITED STATES

Ann Arbor, MI, April 4, 2013 (GLOBE NEWSWIRE) -- Enlighten announced today that "The Art of Window Dressing," a mobile application designed for premium window fashions brand Hunter Douglas and built by Enlighten in partnership with Visualize IT, has won Best Design Mobile Application in the 2013 Internet Advertising Competition. An offshoot of the Web Marketing Association, the IAC Awards recognize excellence in online advertising across such categories as web design, display ads and mobile apps. Entries are judged on criteria that include creativity, innovation, impact, use of the medium and memorability. "The Art of Window Dressing" finds itself among such other category winners as Hyatt, Home Depot, Heinz and HBO GO.

Designed to create a digital pathway to Hunter Douglas products, "The Art of Window Dressing" invites consumers to explore over 50 products and 5,000 color and fabric options prior to making a purchase. Because Hunter Douglas window treatments are a high-consideration product customized for each customer's home, the product visualizer app represents a critical marketing tool. Users can view the products as they would look in a stock photography living room, bedroom or kitchen, but they can also take a photo with their iPad and use the app to scale and position window treatments in the context of their very own home. The result is a seamless, accurate representation of how Hunter Douglas products fit each customer's unique needs.  

"That 'The Art of Window Dressing' creates such a personalized shopping experience is vital to the purchasing process," says Steve Glauberman, CEO of Enlighten. "Users love to experiment with colors and textures to achieve their decorating goals and get the look just right." Once they've created their dream look users can email the results to a Hunter Douglas showroom, where the staff can make it a reality. The app is available free of charge through iTunes.

"The Art of Window Dressing" has won several previous awards including Silver in the Mobile Applications - Shopping category of the W3 Awards. It was also named both Best Consumer Goods Mobile Application and Best Design Mobile Application in the first international MobileWebAwards.

For the complete list of 2013 Internet Advertising Competition winners, please visit

About Enlighten

Enlighten ( is an award-winning digital marketing, online advertising, web development, data analytics and strategic consulting firm building innovative online experiences for major brands including Hunter Douglas, Richmond American Homes, John Frieda®, Jergens®, Bioré®, illy caffè, Olympic Paint and Stain, Fruit2O, Jimmy John's, HealthMedia, Comerica, Johnson & Johnson and more. Based in Ann Arbor, the independent digital marketing agency was founded in 1983.

A photo accompanying this release is available at:

The Art of Window Dressing

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