Western and Work Wear Retailer Boot Barn(R) Acquires, Rebrands, Restocks and Refreshes Store in Concord, NC

IRVINE, CA--(Marketwired - Apr 19, 2013) -  Last year, Boot Barn®, America's largest western and work wear retailer, acquired RCC® Western Stores, including their store in Concord, North Carolina. Over the past months, the company has increased the depth and breadth of inventory, refreshed the store visually and completed the transition from the RCC® name to Boot Barn®. To recognize the rebrand, Boot Barn® has scheduled a Big Sale and Celebration to begin May 3 at 10am and continue through May 5. The store is located inside the Concord Mills Mall across from Burlington Coat Factory at 8111 Concord Mills Blvd.

As the country's largest western and work wear store, Boot Barn® offers customers the best selection of western and work boots. In addition to boots, Boot Barn® stocks the largest selection of western and work jeans, shirts, hats, outerwear, protective work wear, belts, and accessories from trusted brands including Wrangler, Ariat, Justin, Timberland PRO, Levi's, Resistol, Wolverine, Cinch, Corral and Miss Me. The company is also known for superior customer service with trained Fit Experts to help customers find the right size and style.

"We know people like having a large selection, especially when it comes to western and work boots. And because what's important to our customers is important to us, we give them the largest variety from trusted best-sellers to the latest fashions for spring and summer," said Amy Inabinet, Director of Marketing, Boot Barn®. "Our customers also appreciate value. That's why we have a low price guarantee and Boot Barn® Rewards where they can earn points towards free merchandise."

To introduce customers to all Boot Barn® has to offer, the company will be holding a Big Sale and Celebration May 3 - 5 featuring special savings like $20 off all regularly priced boots over $100 and $5 off all shirts and jeans. As part of the festivities, the store will have a Prize Wheel, where customers can spin to win a $100 Boot Barn® gift card. And, each day one lucky customer will win the Boot-A-Day Giveaway and take a home a free pair of boots (details available in store).

Boot Barn® has been outfitting the West since 1978. Boot Barn® is the largest western and work wear retailer in the country, with 117 stores from coast to coast and online shopping via their mobile-friendly website. Boot Barn® supports over 500 rodeos and western events every year. For information, call 888-Boot-Barn or visit bootbarn.com.