Western and Work Wear Retailer Boot Barn(R) Rebrands, Restocks and Refreshes Five North Dakota Locations

IRVINE, CA--(Marketwired - Apr 22, 2013) - Last year, Boot Barn®, America's largest western and work wear retailer, acquired RCC® Western Stores, including five stores in North Dakota. Over the past months, the company has increased the depth and breadth of inventory, refreshed the stores visually and completed the transition from the RCC® name to Boot Barn®. To recognize the rebrand, Boot Barn® has scheduled a Big Sale and Celebration to begin May 3 at 10am and continue through May 5 at all five stores including Fargo, Grand Forks, Minot and two locations in Bismarck. Additionally, the Grand Opening of another Boot Barn® store in Dickinson is scheduled for later this year.

As the country's largest western and work wear store, Boot Barn® offers customers the best selection of western and work boots, with over 20,000 pairs available in North Dakota. In addition to boots, Boot Barn® stocks the largest selection of western and work jeans, shirts, hats, outerwear, protective work wear, flame-resistant apparel, belts, and accessories from trusted brands including Wrangler, Ariat, Justin, Carhartt, Timberland PRO, Levi's, Resistol, Wolverine, Cinch, Corral and Miss Me. The company is also known for superior customer service with trained Fit Experts to help customers find the right size and style.

"We know people like having a large selection to choose from, especially when it comes to western and work boots. And because what's important to our customers is important to us, we give them the largest variety from trusted best-sellers to the latest fashions for spring and summer," said Amy Inabinet, Director of Marketing, Boot Barn®. "Our customers also appreciate value. That's why we have a low price guarantee and Boot Barn® Rewards where they can earn points towards free merchandise. And of course, many of our customers love rodeo, so we support over 500 rodeos and western events every year."

To introduce customers to all Boot Barn® has to offer, the company will be holding a Big Sale and Celebration May 3 - 5 featuring special savings like $20 off all regularly priced boots over $100, $5 off all jeans and shirts, and 20% off all Carhartt apparel. As part of the festivities, each store will have a Prize Wheel, where customers can spin to win a $100 Boot Barn® gift card. And, each day five lucky customers will win the Boot-A-Day Giveaway and take a home a free pair of boots (details available in store).

Boot Barn® has been outfitting the West since 1978. Boot Barn® is the largest western and work wear retailer in the country, with 117 stores from coast to coast and online shopping via their mobile-friendly website. Boot Barn® supports over 500 rodeos and western events every year. For information, call 888-Boot-Barn or visit www.bootbarn.com.