Discovery Channel Teams With SupersonicAds to Promote UK Launch of Entertainment Channel, TLC

LONDON--(Marketwired - May 1, 2013) - SupersonicAds ( announced today that Discovery Networks UK selected them to create a cross platform social app campaign for the UK launch of their entertainment channel, TLC (, on April 30th. TLC, already the biggest female entertainment channel in the U.S., will be exclusively premiering hit shows from the U.S., alongside a host of original UK series featuring well-known stars.

Headquartered in London, SupersonicAds provides brands with premium access to social gaming audiences with integrated non-disruptive user initiated ad experiences across web and mobile.

The campaign is scheduled to run on Facebook and mobile apps within the SupersonicAds network specifically targeted to TLC's core demographic in the UK -- women aged 25-54. The cross-platform campaign will feature a 30 second video of TLC show clips embedded within BrandConnect™. The audience is offered the opportunity to view the TLC video and upon completion, is rewarded with virtual currency needed for game progression. The BrandConnect™ unit will also feature a click to website button as an additional, value exchange feature.

SupersonicAds' Managing Director James Salins says, "BrandConnect™ delivers branded videos to target audiences who are already immersed in the experience and prefer integrated and non-disruptive ad experiences. We typically see entertainment verticals that run campaigns with BrandConnect™ achieve a 90% video completion rate and high organic click through rates upwards of 20%, where the industry average is between 1-2% CTR. This really drives home the exceptional value in-app marketing can deliver to advertisers."

Will Lake from Discovery Network's media agency, The 7 Stars, says, "TLC is a unique entertainment channel that brings together a huge range of characters from the UK and US. It is full of stories that will get people talking and we hope it will become part of the rich and varied TV culture in the UK. SupersonicAds provides the campaign access to key audiences in contextual environments that resonate with TLC's brand values and positioning."

TLC will be available on Sky, Virgin Media, BT Vision and YouView on the TalkTalk player, as well as via Sky, Virgin Media and BT Vision's on-demand services. TLC will also be available in HD from Sky and Virgin Media.

A demo of the creative can be viewed here.

About SupersonicAds
SupersonicAds ( is a market leading cross-platform provider of in-social-game brand and direct response advertising solutions since 2009 with global reach in over 200 countries in Europe, Asia and Latin America. SupersonicAds boosts a network of over 500 leading app/game publishers including such leading publishers as King, IMVU, Nordeus and Aeria Games. The company is based in London with offices in Tel Aviv, New York, San Francisco, Los Angeles and Madrid.

Contact Information:

Harrison Wise
(212) 777-3235