Philanthropic Couple Takes Free Afridi Campaign to the Military

LOS ANGELES, CA--(Marketwired - May 1, 2013) - Underwriters MMRGlobal CEO Robert H. Lorsch and RHL Group President Kira Reed Lorsch today announced a "Free Afridi" campaign directed to the military and their families through Military Times. Dr. Shakil Afridi is the man who risked his life to verify the location of Osama bin Laden for the United States. The campaign calls for enlisted military and their families to participate in a poll that asks, Which would you rather be? Captured and Tortured, or Rescued and Set Free. Military Times readers are directed to the poll at where they can cast their vote.

Considered by many as an American Hero, Dr. Afridi's reward for helping locate bin Laden has been to be captured, tortured and sentenced to 33 years in a remote Pakistani prison. The campaign calls attention to Dr. Afridi and Secretary of State John Kerry's comments on his plight and the moral dilemma that has left Dr. Afridi behind. Ads in the campaign also ask what would happen if you or a member of your family were captured, tortured or left behind, what would you want America to do?

The campaign starts today with banner ads in,,, and, linking to the poll at On May 13th, a magazine-size, full page ad will appear in all editions of Military Times. The May 13th issues, which are delivered worldwide starting May 6th, will be sent to 245,000 Active Duty, retired, enlisted and veteran subscribers and seen by an estimated 637,000 readers. The results of the poll will be sent to Congress, the State Department and the White House. Additional information about the Free Afridi campaign and a copy of the Military Times ad is also available at

According to Bob Lorsch, "April 25th was the first day of what has become a two-day appeal hearing for Dr. Afridi. The next day of the hearing takes place tomorrow, May 2nd. The fate of Dr. Afridi and his release could be decided at that time. Therefore, it is important that the government of Pakistan understand why Americans are concerned about this issue and that Dr. Afridi should go free on behalf of all people in the world terrorized by bin Laden."

According to Kira Reed Lorsch, "This Free Afridi campaign is designed to appeal to the men and women who are in harm's way protecting our nation throughout the world and could someday find themselves confronted with a similar dilemma, to decide if or when someone gets left behind. If we do not help free Dr. Afridi, who will be there to assist America next time we ask them to?" Coincidently, the poll is launching today on May 1st, just one day prior to the second anniversary of the end of bin Laden's reign of terror.

U.S. Congressman Dana Rohrabacher (R-CA) has provided information to that explains what concerned Americans can do to rally Congress, the State Department and the White House to help get Dr. Afridi released. Rep. Rohrabacher also introduced a Resolution, H.Res. 86, on February 27, 2013, calling Dr. Afridi "a hero to whom the people of the United States owe a debt of gratitude" and expressing the sense of the House of Representatives that he should be immediately released. The Resolution is being co-sponsored by 17 U.S. Congress members including Reps. Michele Bachmann (R-MN), Jim Gerlach (R-PA), Louie Gohmert (R-TX), Brian Higgins (D-NY), Duncan Hunter (R-CA), Cynthia Lummis (R-WY), Ted Poe (R-TX), Matt Salmon (R-AZ), Loretta Sanchez (D-CA), Brad Sherman (D-CA) and Steve Stockman (R-TX), the original co-sponsors, and Reps. Paul C. Broun (R-GA), Blake Farenthold (R-TX), Bob Goodlatte (R-VA), (Pete Olson (R-TX), Randy K. Weber (R-TX) and Frank R. Wolf (R-VA).

Bob and Kira Lorsch began their campaign to Free Afridi just before the Academy Awards® when they took out a full page ad in the Oscars® edition of The Hollywood Reporter, asking nominees involved in making the film "Zero Dark Thirty" to signal their backing by verbally expressing their support for Dr. Afridi's freedom. Jessica Chastain and Jason Clarke, two of the film's stars, did in fact call for Afridi's freedom on the red carpet.

Since then, Bob and Kira Lorsch have set up where concerned citizens can learn more about Dr. Afridi. Go to to see the ad in Military Times, download information, send messages to Congress, follow media coverage, request Free Afridi ribbons, and access our social media tools. Also, when there you can cast your vote in our poll and sign our White House petition at We the People to get your voice heard in the White House, Congress and throughout the world. 

About Bob and Kira Lorsch
Bob Lorsch is the CEO of MMRGlobal, Inc., a leading health information technology company with a portfolio of global HIT patents designed to deliver health information to patients cost-effectively. Kira Reed Lorsch, President of The RHL Group is an actress and businesswoman who oversees the couple's portfolio of private companies and sits on the boards of several major charities. The couple has taken on the enormous job of helping free a man they've never met.

For additional information on how you can help to Free Dr. Afridi, contact or call 310-476-7002.

About MMRGlobal
MMRGlobal, Inc., through its wholly-owned operating subsidiary, MyMedicalRecords, Inc., provides secure and easy-to-use online Personal Health Records (PHRs) and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, financial institutions, retail pharmacies, and professional organizations and affinity groups. The MyMedicalRecords PHR enables individuals and families to access their medical records and other important documents, such as birth certificates, passports, insurance policies and wills, anytime from anywhere using the Internet. MyMedicalRecords is built on patented technologies to allow documents, images and voicemail messages to be transmitted and stored in the system using a variety of methods, including fax, phone, or file upload without relying on any specific electronic medical record platform to populate a user's account. The Company's professional offering, MMRPro, is designed to give physicians' offices an easy and cost-effective solution to digitizing paper-based medical records and sharing them with patients through an integrated patient portal. To learn more about MMRGlobal, Inc. visit

About The RHL Group
The RHL Group, Inc. is a business management and investment-holding corporation with interests in a number of companies including MMRGlobal, Inc., Specialty Premium Network, Inc., Natural Products for Pets, Inc. and The RHL Group Publishing. Visit for more information.

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Michael Selsman
Public Communications Co.

Free Dr. Afridi Ad & Poll from RHL Group