SAN FRANCISCO, May 2, 2013 (GLOBE NEWSWIRE) -- Join thought leaders from international market research agency SKIM at The Future of Consumer Insights conference in San Francisco May 14-16. SKIM Senior Project Managers Eline van der Gaast and Joris Huisman will co-present "Taking choice modeling to the next level" on Tuesday, May 14 at 3:15 p.m. as part of the "New & Emerging Methodologies" educational track.
Van der Gaast and Huisman will discuss new methods and techniques for expanding the ability to create forward looking models accounting for rational and emotional choice behavior. These models enable marketers and product developers to make strategic and tactical decisions. The presentation will elaborate on innovations in choice modeling and how those innovations make choice modeling a more valuable tool for business decision making.
Sourabh Sharma, communication & social media research expert at SKIM, will provide real-time, on-site coverage from the event via The Market Research Event's official blog: http://www.themarketresearcheventblog.com. Attendees are invited to visit with SKIM's market research experts in their booth throughout the conference.
The Future of Consumer Intelligence conference, presented by The Institute for International Research, endeavors to be "a gathering of the 'consumer culture' collective exploring common ground across roles and industries for translating behavioral information into business opportunity." Key themes for the event include:
- Analytics: "From data to knowledge" – uncover connections and expose hidden patterns to predict future behaviors using technology
- Insights: "From Consumers to People" – deeply understand customers and how they live
- Relational Database Strategy: "From insight to action" – engage, build and deepen customer relationships for profitable outcomes
About SKIM
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in San Francisco, New York, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and (financial) services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit www.skimgroup.com for more information.