Celebrate 529 College Savings Day by Meeting Rosie Pope

Start Your Child on the Path to Higher Education With Hollywood's Maternity Guru

SACRAMENTO, CA--(Marketwired - May 13, 2013) - May 29 is National 529 College Savings Day and ScholarShare, California's 529 college savings program, is planning to celebrate with an exclusive event in Los Angeles. Rosie Pope, Creative Director and Co-Founder of Rosie Pope Maternity, Author of Mommy IQ and star of Bravo's "Pregnant in Heels," will join the college savings plan for an afternoon of fashion, style and parental planning at The Grove shopping center.

Rosie will highlight the latest trends in maternity fashion from her Rosie Pope Maternity line. One expectant mother will even get a makeover from Rosie's team. At the same time, Rosie will stress the importance of saving for college with a 529 college savings account. This exclusive event is open only to VIP invited guests, but ScholarShare wants to give one lucky mom-to-be the chance to attend and meet Rosie!

ScholarShare encourages all expectant mothers to visit their Facebook page at www.facebook.com/scholarshare529 and enter the 529 Day Maternity Must-Haves Giveaway between now and May 23. ScholarShare will select one lucky mom-to-be and a guest to attend this event and win a chance to meet Rosie Pope. More details about the sweepstakes, including official rules, prize details and eligibility, are available on ScholarShare's Facebook page. No purchase necessary. Void where prohibited. Sponsored by ScholarShare. The entry deadline for the sweepstakes is 11:59 p.m. PT on Thursday, May 23.

It takes only $25 to open a new savings account. ScholarShare offers flexible features for anyone interested in starting a college savings plan. Any US citizen, or resident alien with a valid Social Security Number or Taxpayer Identification Number, can open a new account on behalf of a beneficiary. Funds can be used at any eligible educational institution in the nation, and some abroad, for a variety of qualified higher education expenses, including mandatory fees, books, supplies, or even certain room and board costs.

About the ScholarShare 529 College Savings Plan:
ScholarShare accounts may be opened with as little as $25 per investment portfolio. ScholarShare has no annual account maintenance fee, no income limit and offers a high maximum contribution limit. Established in 1999, ScholarShare currently holds more than $5.0 billion in assets in more than 244,000 accounts as of 04/12/13.To sign up for an account or for more information about the plan, visit http://www.scholarshare.com/. For information about the ScholarShare Investment Board (SIB), visit www.treasurer.ca.gov/scholarshare. Like ScholarShare on Facebook at www.facebook.com/scholarshare529 and follow us on Twitter at @ScholarShare529.

Named for the section of the IRS code under which they were created, 529 plans offer valuable tax advantages. Contributions are made with money that has already been taxed. Once funds are placed in the account, investment earnings, if any, are not taxed. As a result, any funds withdrawn from the account to pay for qualified college costs are not subject to federal or state taxes. 

Consider the investment objectives, risks, charges and expenses before investing in the ScholarShare 529 College Savings Plan. Please visit www.scholarshare.com for a Program Disclosure Booklet containing this and other information. Read it carefully.

Before investing in a 529 plan, you should consider whether the state you or your Beneficiary reside in or have taxable income in has a 529 plan that offers favorable state income tax or other benefits that are only available if you invest in that state's 529 plan.

The tax information contained herein is not intended to be used, and cannot be used, by any taxpayer for the purpose of avoiding tax penalties. Taxpayers should seek advice based on their own particular circumstances from an independent tax advisor. Non‐qualified withdrawals may be subject to federal and state taxes and the additional federal 10% tax. Non-qualified withdrawals may also be subject to an additional 2.5% California tax on earnings.

Investments in the Program are neither insured nor guaranteed and there is the risk of investment loss.

The ScholarShare 529 College Savings Plan Twitter and Facebook pages are managed by the state of California.

TIAA‐CREF Tuition Financing, Inc., Program Manager.