GovDelivery Successfully Drives Mission Results for Michigan Government Entities by Maximizing Direct Connections With the Public

New Case Studies Illustrate How Michigan Department of Natural Resources and City of Troy, MI Use Digital Communications to Increase Customer Satisfaction

Pennsylvania, UNITED STATES

ST. PAUL, Minn., May 14, 2013 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of public sector digital communications solutions, announced the availability of two customer case studies highlighting the successes of GovDelivery clients, Michigan Department of Natural Resources (DNR) and the City of Troy, Michigan. Published today, these case studies detail how these government agencies transformed communications with citizens and stakeholders to achieve mission goals and engage the public to create lasting value.

The case study on Michigan DNR illustrates how, by leveraging digital communications technology, the agency grew its stakeholder subscriptions more than 400% in less than one year, from 239,000 subscriptions to nearly 1 million. A recent survey of the department's communications subscribers showed that 95% felt the information the DNR provided was relevant, interesting and highly useful. This case study also discusses how the department is achieving these communications successes and details how that success is affecting revenues. Furthermore, it showcases how the department's digital communications strategies and implementation of key tools, such as multichannel distribution and social media, dramatically increased their communications reach, helping them achieve mission goals. 

The City of Troy illustrates in its case study how local government has been able to use digital communications to engage more frequently and with more people than it ever had before. Administrators attribute their ability to meet their marketing and communications goals, despite their austere budget and lean staff, to GovDelivery's platform and services. Today, Troy has a list of more than 24,000 subscribers who have signed up to receive information on various topics of interest, such as crime, events and press releases. City administrators say they rely on the tools provided by GovDelivery to manage a large and complex database of subscribers. Importantly, the city points to consistent and relevant communication as a key contributor in rebuilding and stimulating business growth in the region.

"Both the Michigan DNR and City of Troy are great examples of public sector organizations taking an aggressive and innovative approach to maximizing direct connections with citizens and stakeholders," said Scott Burns, CEO of GovDelivery. "We hope that the publication of these case studies can help other government organizations leverage the best practices that led to this success. We are proud to continue to help agencies at all levels of government use the power of digital communications to reach more people, more effectively than ever before possible."

These case studies, and others, can be viewed at

GovDelivery Digital Communication Management (DCM) Solution is used by over 550 government organizations globally to reach more people, automate communications, save money and improve program results. Public sector entities from all levels of government achieve these objectives by using the platform to encourage residents and stakeholders to sign up for and receive updates on specific topics, from road closures to health and safety news and local authority service updates through email, SMS/text messaging, voice, and other digital channels such as social media and SMS.

GovDelivery will be hosting a free event on digital communications in government in Lansing, Michigan on Wednesday, May 15th at The Lansing Center. Open to government employees and contractors, the event will feature GovDelivery and its public sector clients sharing best practices in maximizing direct connections with the public. For more information, or to register for the event, please visit

About Michigan Department of Natural Resources

The Michigan Department of Natural Resources is committed to the conservation, protection, management, use and enjoyment of the state's natural and cultural resources for current and future generations. For more information, go to or sign up for updates from the Michigan DNR.

About Troy, MI

The City of Troy is a suburb of the Detroit metro area, and is located within Oakland County in Michigan. It has a population of more than 80,000 residents. For more information, visit or sign up for updates from Troy.

About GovDelivery

GovDelivery, the leading provider of government-to-citizen communication solutions, helps more than 550 government organizations transform their communications by maximizing direct connections with the public while reducing communications cost. Clients, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery solutions to optimize their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit


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