Likeable Media Launches Dedicated Social Advertising Department Through

CEO Carrie Kerpen Offers Free ad Trials to Brands in Unique Program

New York, New York, UNITED STATES

NEW YORK, May 20, 2013 (GLOBE NEWSWIRE) -- Likeable Media today announced the launch of and its new Media and Planning Department. The agency is offering a unique program in which it will test an initial ad spend with zero placement fee.

As part of its service offerings, Likeable Media has managed millions of Facebook, Twitter, and LinkedIn ads for clients such as Things Remembered, SodaStream, and The Pampered Chef. The agency has an exceptional ability to optimize ads, with an average cost per like for Facebook ads at 41% better than the industry average. Based on its success with social advertising, the company has launched a dedicated media department, which will craft, place, optimize, and analyze social ads for clients. To celebrate the launch, and prove that it can lower the costs that brands are currently spending on social ads, Likeable Media is offering brands a free ad trial. Brands can apply today to become beta members of the program at

"At Likeable, we are the best in the business at placing social ads to increase engagement, grow a community of targeted prospects, and drive leads and sales," said CEO Carrie Kerpen. "I'm thrilled to launch this dedicated department and expect it to be a huge component of our business in 2013 and beyond."

Kerpen has named former Strategy Director Tim Bosch as Director of Media and Planning. In his new role, Bosch will be responsible for achieving efficiencies for current clients, as well as building additional revenue streams for new clients. He brings extensive experience optimizing social ads to reach client objectives.

"Media buying agencies claim to have a magical platform to 'auto-optimize' ads," said Bosch. "In reality, social ads were designed to be dynamic. While leading Likeable's Media and Planning Department, I plan to rid the industry of static ad units while delivering on client objectives."

About Likeable Media: Likeable Media is an award-winning, global social media and word of mouth marketing firm with a focus on creating compelling content. Likeable Media has worked with over 200 brands and is recognized as one of Facebook's top 90 Preferred Marketing Consultants. Likeable Media is the only agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA). In 2012, Likeable Media was named number 146 on the Inc. 500 Fastest-Growing U.S. Companies List and the 28th "Best Place To Work in NYC" by Crain's New York Business. In 2013, Likeable Media was named one of the Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN.


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