Social Rich Media Ad Platform Moontoast Joins the SHIFT Open Marketing Cloud

Moontoast Is One of the First Social Rich Media Ad Platforms to Fully Integrate With the Best-in-Class, Collaborative Marketplace

NASHVILLE, TN and BOSTON, MA--(Marketwired - May 22, 2013) - Moontoast, an innovative social rich media advertising platform leader and recent winner of the Facebook® PMD Innovation Competition, today announced a partnership with SHIFT, the leading collaboration platform for marketers and agencies. Notably, Moontoast is one of the first Social Rich Media Ad Platforms to be fully integrated into the SHIFT Open Marketing Cloud, a new suite of best-in-class marketing technologies launched in April.

The integration of Moontoast's social rich media advertising platform into SHIFT Open Marketing Cloud will enable advertisers to create, post and amplify social rich media ad units into the Facebook News Feed from within the SHIFT platform using a seamless single sign-on process.

SHIFT's new Open Marketing Cloud ecosystem offers the most comprehensive and collaborative marketplace where marketers can work together via a single platform and app ecosystem to manage and execute throughout the lifecycle of a marketing plan. The SHIFT Open Marketing Cloud includes more than 12 leading marketing applications, each of which was developed by companies specializing in building enterprise marketing software in a specific discipline. Users of the SHIFT Open Marketing Cloud can enhance their social and mobile advertising campaigns by creating rich media Facebook News Feed experiences through the Moontoast application and leveraging them for advertising through applications like GraphEffect, a leading social advertising app.

"The industry's current marketing clouds can't keep up with the rapid pace of software innovation and this forces people to work in silos, leaving marketers with a rigid set of tools that only meet some of their needs," said James Borow, CEO of SHIFT. "Our mission is to build an ecosystem where marketers can work together, and we're pleased to have Moontoast's Social Rich Media Ad Platform as part of our collaborative marketplace."

"As consumers become more social and mobile, marketers and agencies are looking for best-of-breed solutions to help them manage their budgets for maximum impact and ROI," said Moontoast CEO Blair Heavey. "We are excited to join forces with SHIFT and other leading marketing vendors including Kenshoo, SocialFlow and Converto to help brands and agencies plan, create, execute and measure holistic social and digital advertising initiatives."

Moontoast, recently recognized as one of seven winners of the Facebook PMD Innovation Competition, adds significant value to Facebook's desktop and mobile News Feed by enabling brands to inject Page Posts with rich visual, auditory, and interactive brand experiences. Moontoast's Social Rich Media Ad Platform allows brands to connect and engage with their social fans in both desktop and mobile environments. Moontoast ad units work in tandem with its patented Social Analytics Suite, which was built from the ground up to capture and deliver critical consumer insights along the purchase journey -- insights that help marketers understand and engage with their audience more effectively.

For more information about the SHIFT Open Marketing Cloud, please visit

SHIFT is the leading collaboration platform for marketers and agencies. Powered by the SHIFT platform, the SHIFT Open Marketing Cloud offers a suite of best-in-class marketing technologies, providing marketers and agencies a single platform to manage, execute and work together throughout the lifecycle of a marketing plan. Apps in SHIFT's Open Marketing Cloud include Aggregate Knowledge, Convertro, Expion, Kenshoo, Social Flow and GraphEffect, SHIFT's social advertising app -- one of three apps in the world with Twitter Ads API access and the Facebook sPMD distinction. SHIFT customers include Fortune 500 brands such as American Express, Marriott, Verizon, and Toyota. For more information, visit

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Twitter: @StartTheShift

About Moontoast
Moontoast delivers premium social rich media experiences and social advertising ROI. The company's award-winning Social Rich Media Ad Platform empowers brands and agencies to create and distribute interactive and transactional rich media ads that drive consumers along the purchase journey through intelligent targeting on social and mobile for measurable business results. The company has worked with some of the world's leading brands including Lexus, Intel, Universal Music Group, Hyundai, Time Inc. and Simon & Schuster. Moontoast's growing partner ecosystem includes SHIFT, SocialCode, BLiNQ Media, Kenshoo, ExactTarget, Demandware, Magento, Mercent and PayPal.

Moontoast has received industry-wide recognition for its innovative social rich media ad solutions including winner of the 2013 Facebook PMD Innovation Competition, 2013 SIIA Content CODiE award for best social media platform and recognition as a "Cool Vendor" in music and eCommerce by Gartner, among others. For more information, visit

Follow Moontoast
Twitter: @moontoast

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Contact Information:

Dan MacLeod
Scratch Marketing + Media

Katherine Hurd
Moxie Communications Group