MEDIA ALERT: Melissa Data Highlights New Data Quality Capabilities for SSIS at Microsoft TechEd 2013

TechExpo Booth Demos Focus on Internationalization and Intelligent Survivorship of Data

NEW ORLEANS, LA--(Marketwired - May 30, 2013) - Melissa Data

Melissa Data, a leading provider of contact data quality and integration solutions, is exhibiting at Microsoft TechEd North America 2013, highlighting new functionality in its SQL Server Integration Services (SSIS), including a global address verification toolset and advanced 'golden record' selection capabilities.

MatchUp for SSIS is a powerful contact data matching solution that makes use of advanced fuzzy matching algorithms and deep domain knowledge to granularly identify matches between names and nicknames, street/alias addresses, companies, cities, states, postal codes, phones, emails, and other contact data components.

MatchUp's Golden Record (also known as survivorship) capabilities allow automatic selection of the best and most accurate record in a group of duplicate records as the single, best representation of a particular entity. By gauging each record's Data Quality Score -- based on Melissa Data's unique domain knowledge as well as industry standard techniques such as last updated, most complete, longest, custom expression/rules -- the Golden Record is ascertained, and ultimately Entity Resolution (ER) and Master Data Management processes are made possible.

According to MarketingSherpa, 2.1 percent of contact data goes bad every month. That's almost 25 percent per year. This results in duplicate records, returned mail, address correction fees and lost opportunities. Elimination of duplicate records and linking customer data promotes a better understanding of each individual and their relationship to the business -- improving customer service, reducing costs, managing risk and increasing profitability.

Monday, June 3rd through Thursday, June 6th
TechExpo times vary; see complete agenda here.

Microsoft TechEd North America 2013 - Booth #2212
New Orleans Morial Convention Center

Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Contact Information:


Greg Brown
Vice President, Marketing
Melissa Data

(800) 635-4772 x130

Sylvia Chansler & Jackie Zerbst
MPowered Public Relations

(714) 998-3448