Privax Takes Online Privacy Protection Global With Avangate

Avangate's Complete Commerce Platform Beats Competition With Expert Support; Gives Privax the Tools to Focus on Customers

REDWOOD SHORES, CA--(Marketwired - May 30, 2013) - Avangate, the agile Commerce provider trusted by thousands of software and cloud services companies to grow their businesses worldwide, announced today that UK-based provider of online privacy services, Privax, has chosen Avangate to power global sales for its privacy protection platform, HideMyAss. Platform flexibility, customer centric capabilities and a proven framework for international sales all motivated the online service provider to select Avangate.

With over ten million global users, Privax had set its objectives to improve their online customer experience, go-to market agility, as well as streamline their internal operations. To achieve its goal, the Privax team conducted a rigorous live evaluation comparing Avangate against a competitive digital goods commerce solution. Privax thoroughly tested the online conversion and overall performance of both products. Ultimately, Privax selected Avangate based on its rich online sales capabilities, proactive support, and flexible platform capable of supporting future needs that gave Privax the tools as well the as peace of mind to focus their resources on the customer and increasingly focused marketing activities.

"The amount of information available online is growing exponentially, user tracking tools are becoming more sophisticated, and the risk of hacking is increasing," said Jack Cator, CEO of Privax. "This makes privacy a more and more pressing concern for internet users everywhere. At the same time, prospective clients know they have more options than ever before, and are extremely selective buyers. Avangate gave us the flexibility we needed to build the types of offers that would appeal to our target audience -- this includes trying new subscription models, pricing and packaging, as well as improving retention on existing customers and increasing operational efficiency through automation." 

"Winning the side by side comparison was a great validation of Avangate's flexibility and rich commerce capabilities," declared Joseph Brown, SVP of Global Sales, Avangate. "Our focus is to provide an integrated commerce solution and services allowing customers like Privax to focus on delivering the best privacy protection to customers, rather than spending their resources managing a commerce infrastructure or integrating subscription billing and invoicing solutions. In addition, Avangate alleviates the pain of global sales by handling local tax, payment, fraud management, and financial reconciliation management, as well as other similarly complex, resource-consuming tasks," continued Brown.

With Avangate, even as protecting identity and privacy grows in importance for online users globally, Privax is ready to craft offers and provide support focused on the individual, regardless of which country they purchased from or on which device they use the product.

To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate solution.

About Privax
Privax is the parent company behind HideMyAss. is a VPN (virtual private network) provider founded in 2005 by CEO Jack Cator. It is now a global company based in London with offices in the UK, Serbia and Ukraine. provides a free web proxy service and VPN Pro, a paid-for virtual private network. With servers around the world, the website attracts monthly traffic of around 10 million users. The free web proxy has more than nine million users and the paid-for service has more than 100,000 active paying subscribers worldwide.

About Avangate
Avangate is an agile Commerce provider that enables Software and Cloud services companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software and Cloud Services verticals, Avangate's scalable solution includes a full-featured secure eCommerce platform, a partner management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue.

More information can be found on

Contact Information:

Media Contact
Delia Ene
Tel: +31 20 890 8080 ext: 4654