THE WOODLANDS, Texas, June 3, 2013 (GLOBE NEWSWIRE) -- On Center Software, the first name in construction automation, launched a new website using responsive design and innovation.
"OnCenter.com is a mobile and desktop responsive website," said Lawrence Morris III, Multimedia Developer for On Center Software. "The website uses the latest technology to dynamically adapt to device types and systems—desktop to tablet to mobile—Windows to iOS to Android," said Mr. Morris.
Leading the construction automation industry in innovation, On Center Software delivers information to its visitors in the format that works best for the viewer. The site delivers 500 plus pages and features over 100 tutorial, marketing, and client testimonial videos.
"Incorporating the On Center Software brand identity was central to the design of the new site," said Megan Bourgeois, Creative Designer and Brand Manager for On Center Software. "With an adaptive site it is critical that the persona of the company remains consistent for a full design campaign initiative," stated Ms. Bourgeois.
The construction industry has two primary demographics which the company is striving to reach; one group is a bit resistant to technological changes while the other has not only grown up on but relies upon technology in the workplace.
"The new website is built with the contractor in mind," says Samira Tily, Marketing Program Manager for On Center Software. "Recognizing that the construction industry relies on peer recommendations we crafted a marketing campaign that focuses on our clients and their experiences" said Ms. Tily.
To learn more about the new website and the advanced technologies visit www.oncenter.com.
On Center Software, The First Name in Construction Automation
On Center Software, Inc. is a privately held company providing software and training to construction industry professionals for over 24 years. Located in The Woodlands, Texas, the company's mission is to transform the takeoff, estimating, and labor-tracking experience with comprehensive software solutions that turn winning bids into profitable projects. On Center Software solutions include On-Screen Takeoff®, Quick Bid®, and Digital Production Control™. Customers in the United States, Canada, Australia, New Zealand, United Kingdom, South Africa, and 60 other countries around the world leverage On Center Software's internationally recognized solutions. For more information about On Center Software, visit www.oncenter.com or call 1.800.880.8254.