Telestream Chooses Avangate to Streamline Commerce for Consumer and Professional Software

Digital Video Leader Increases Sales, Reach and Internal Efficiency With Scalable, Integrated Commerce Solution

REDWOOD SHORES, CA--(Marketwired - July 17, 2013) -  Avangate, the leading Customer Centric Commerce solution provider trusted by thousands of Software and Cloud Services companies to grow their business worldwide, today announced that Telestream, the leading provider of digital media tools and workflow solutions, has deployed Avangate's SkyCommerce customer centric solution to manage their worldwide eCommerce system. Telestream chose Avangate to address the unique needs of their growing global customer base.

Telestream offers live and on-demand digital video tools and workflow solutions to businesses like CNN, BBC and CBS, as well as consumers, and is focused on transforming the digital media lifecycle in every area, including the sales and support cycle. Avangate will be supporting commerce requirements for their diverse, worldwide customer base which will result in improved customer self-service, and increased reach through affiliates, deep localization capabilities and APIs.

"As our business continues to expand rapidly around the world, our ability to scale and optimize every facet, including the commerce side, has been a key strategic focus of Telestream. In creating a unified commerce environment with Avangate's SkyCommerce, enterprise and consumer customers are supported the way they want to be and internal operations have become much smoother," said Barbara DeHart, VP of Marketing, Telestream. "With Avangate, we have a strategic partner that not only optimizes our current business but will foster and support our growth."

"Telestream's deployment underscores the need for software companies to start looking at their online commerce as an integral part of the value-chain for their customers," said Joseph Brown, SVP, Worldwide Sales, Avangate. "Avangate helps customers like Telestream tackle issues around managing multiple license models, multi-channel purchasing and localization by unifying every piece of the commerce lifecycle and providing global software sales insights and expertise."

Telestream's evaluation of commerce solutions was driven by global expansion and strategic initiatives around integrating infrastructure. The company's previous solutions were siloed, increasing overall IT maintenance time and making it challenging to efficiently obtain and analyze customer data for self-servicing and performance improvements. Because Telestream supports multi-channel sales through online direct, partners, affiliates, and in-app, providing unified visibility to commerce information across all channels is imperative for support and self-service demands.

To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate commerce solutions.

About Telestream
Telestream provides world-class live and on-demand digital video tools and workflow solutions that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world's most demanding media and entertainment companies as well as a growing number of users in a broad range of business environments rely on Telestream products to streamline operations, reach broader audiences and generate more revenue from their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demand encoding and transcoding; playout, delivery, and live streaming; as well as automation and orchestration of the entire workflow. Telestream corporate headquarters are located in Nevada City, California. The company is privately held. For more information, visit

About Avangate
Avangate is the leader in Customer Centric Commerce solutions, helping Software and Cloud services companies increase their online sales across touchpoints and business models, as well as grow their distribution channels to profitably scale and enter new markets. Avangate's solutions include a full-featured, modular and secure Commerce platform, which integrates online eCommerce, subscription billing, global payments, a partner order and revenue management solution, as well as a constantly expanding worldwide affiliate network. 

Avangate has received numerous industry accolades such as the CODiEs Award for "Best eCommerce and Billing Solution," the Red Herring Top 100 European Award for Most Innovative Companies and was selected as a Gartner "Cool Vendor in E-Commerce." Avangate powers Commerce for thousands of companies including Abbyy, Bitdefender, FICO, iYogi and Kaspersky.

To learn more about Avangate, please visit

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Commerce Provider Avangate Telestream