Broadcast Interactive Media Launches Mobile Apps for Local TV Stations

Saves Clients Cost of Developing Own App

MADISON, WI, July 25, 2013 (GLOBE NEWSWIRE) -- Broadcast Interactive Media (BIM), whose evolving suite of Web, video, and mobile publishing tools help increase client revenues by attracting more traffic and improving ad delivery, today announced that it has launched mobile apps for iOS and Android platforms that can be rapidly deployed by its client base of hundreds of local television station websites.

"Since we already manage the web content for most of our station clients, we can tap into the existing workflow of all text, images and video to build customized mobile apps fast and at a low cost," says Timur Yarnall, BIM co-founder and CEO. We recognize that users are getting their content more from their mobile devices than their desktop computers. This will help local TV stations keep and expand audiences for their unique local coverage."

Each app has content tabs such as Top Stories, Local News, Weather or Sports that can be customized by our broadcast clients. The content will be pulled from each local station's website, but optimized for mobile viewing. There is one ad placement per page on the app. BIM will sell a portion of the inventory with a revenue share back to the client. The station sells the remaining inventory and keeps all of that revenue.

As adoption and deployment by more and more stations grows, BIM will sell the inventory as a mobile network enabling brands to target mobile users in geographically diverse marketers with a single buy.

"No TV station has the technology expertise to develop mobile apps cost effectively on their own," adds Mr. Yarnall. "We are confident that our out-of-the-box solution will generate real excitement and adoption."

BIM mobile apps will also be available to TV stations not currently on the BIM hosting platform.

Broadcast Interactive Media (BIM) (  is a leading digital ad network and data services provider of revenue and technical solutions to online publishers and remains a trusted resource for hundreds of local broadcasters and media sites worldwide. Core products are the BIMLocal Digital Network, BIMvid video CMS, MediaStar Suite of program scheduling tools, and Guide Data Services. Customers include ABC, Belo Corp., Capitol Broadcasting, CBS Television, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC Owned Television Stations, Scripps-Howard, and the Telemundo Station Group. BIM is based in Madison, WI, with offices in New York City; San Francisco; Cedar Rapids, IA; Portland, OR; and Austin, TX.


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