GovDelivery to Host Webinar on Successful Measurement of Public Sector Communications

Digital Communications Specialist Provides Government Organizations With Metrics and Guidance for Evaluating Against Specific Mission Results

Pennsylvania, UNITED STATES

SAINT PAUL, Minn., Aug. 7, 2013 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of cloud-based public sector communications solutions, announced today that it will host a webinar on Wednesday, August 21st at 2:00 p.m. ET titled "Meeting Mission Goals with Your Communications." Leveraging more than a decade of experience the company has helping government organizations improve digital communications to drive stakeholder engagement, this complimentary event will provide government communicators with tools and perspectives they need to define and measure mission results, specifically within the public realm.

"Like any other critical program within your organization, communications success can only be determined through measurement. Unfortunately, government communicators have been using private sector definitions and metrics to measure these efforts, which can't possibly take into consideration goals unique to the public sector, goals which are often intangible and mission-oriented," said Scott Burns, CEO at GovDelivery. 

The webinar, led by Amy Larsen, Client Success Consultant at GovDelivery, will share tips and best practices for measuring communications against mission results specific to government entities. In supporting dozens of government communicators, Amy sees and hears firsthand the challenges communications professionals face in driving mission value. During this event, she will discuss those challenges as well as the solutions that are impacting government communications, from driving awareness of severe weather to helping prevent crime in the community. 

Attendees will learn how peers are meeting mission goals with their communications, how they can highlight the successes of their team and measure impact on the stakeholders in your community and hear real-life examples that can be implemented immediately to increase mission impact. The prepared remarks and case study examples will be followed by a Q&A session for attendees.

Registration for "Meeting Mission Goals with Your Communications" is free but required at

About GovDelivery

GovDelivery, the leading provider of public sector cloud-based communication solutions, provides a massively scalable communications ecosystem that transforms the way public sector organisations, of all sizes, attract, inform, and engage stakeholders. More than 1,000 government entities, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery solutions to optimise their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit


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