DENVER, Sept. 4, 2013 (GLOBE NEWSWIRE) -- DC Brands International, Inc., (OTC:HRDN), a company specializing in the manufacturing of its functional beverages and health products and the Village Tea Company brand, today announced that Village Tea Company has launched a "Back to School" promotional campaign at select Whole Foods Market® SW Region locations during the Labor Day weekend. Select items are available for sale at Whole Foods Market locations in the New Orleans, Baton Rouge, Dallas, Houston and Austin markets from August 31st through Sept 6th. As a part of Village Tea Company's promotional efforts, it will also hold product demonstrations and tastings at various locations over the next several weeks to re-introduce customers to the brands unexpected flavor combinations of premium blended loose leaf tea.
"As the summer season comes to an end, our promotional campaign efforts begin, giving consumers an opportunity to enjoy the great taste of unexpected flavor combinations found in each container of Village Tea Company's premium loose leaf tea. We look to continue expanding our brand presences as a health and wellness lifestyle brand," stated Janon Costley, CEO of Village Tea.
Village Tea is currently sold in retail chains in the U.S. and Canada including Whole Foods Markets® – Southwest regions, Akins/Chamberlin® Natural Foods Markets, Vitamin Shoppe®, 500+ stores nationwide, over 200 Winners® and Home Sense® stores throughout Canada, and many other independent specialty and grocery store retailers. Village Tea is also sold online through Amazon and the Company's website, www.villageteaco.com.
To find Village Tea products at a retail location near you, visit: http://www.villageteaco.com.
About DC Brands International, Inc.
DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category. The company also has a minority equity stake in Village Tea Company Distribution.
About Village Tea Company Distribution, Inc
Village Tea Distribution Company, Inc ( www.villageteaco.com ) sources high-quality, unique teas with distinct flavor combinations and packages them under its Village Tea Company brand name in a variety of creative and earth-friendly ways. The Village Tea Company brand is currently sold in many major retailers throughout North America.
Forward-Looking Statements
This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding the expected relationship between Village Tea and the Company and the expansion of Village Tea and the ability of Village Tea to implement its business plan. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in the forward-looking statements include, among others, the ability of the two companies to successfully work together, the market acceptance of the product, the ability of Village Tea to raise the necessary funding to implement its strategy and other factors described in our report on Form 10-K for the year ended December 31, 2012 and any other filings with the SEC. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law. Copies of these filings are available at www.sec.gov.