F+W Media Grows eCommerce Profits With Mercent

Mercent Announces Retailer Case Study Availability

SEATTLE, WA--(Marketwired - Sep 25, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the publication of its newest customer case study with leading U.S. retailer F+W Media http://fwmedia.com.

Since launching with Mercent, F+W Media has leveraged Mercent's award-winning technology and in-house performance services to drive sales and increase profits across leading online retail marketplaces such as Amazon.com, Google Shopping and comparison shopping engines. Today's published case study outlines how F+W uses the Mercent Retail™ SaaS platform to profitably manage, market and sell its catalog of more than 56,000 products across eCommerce's most lucrative online shopping destinations. In addition to helping F+W expand their product sales across key online channels, Mercent supports the company with its online strategic eCommerce pricing strategies.

F+W Media's director of eCommerce, email and traffic Chris Feldwisch stated, "The complexity and success of operating multiple online stores and serving product and catalog data to multiple channels has showcased Mercent's technical and reporting capabilities. Mercent's integration process has saved us a great deal of time and made us more accurate, and the Mercent Retail Marketplace Price Optimizer extension enables F+W to compete profitably on Amazon by strategically pricing their unique product assortments -- up and down -- to consistently win the Buy Box and grow top line revenue."

Mercent's Chairman and CEO Eric Best also commented, "Mercent is pleased to communicate the latest customer use case win with F+W. Our #1 priority is our clients' success and this is yet another example of Mercent's focus and drive to ensure Mercent clients excel and profit across the most profitable online retail sales channels. 2013 has been a banner year for Mercent in terms of signing new clients and upgrading existing clients. The eCommerce industry overall is growing at an outstanding pace and we're happy to be the vendor of choice for the industry's top retailers in their eCommerce efforts."

Mercent optimizes retail product and offers visibility across a comprehensive set of digital channels that include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Product Ads; social shopping outlets; other online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). The company's Mercent Retail™ platform creates value for Tier 1 brand name retailers across a full spectrum of e-commerce transactions and complements product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allow retail marketers to take action on these insights.

To learn more about Mercent's full product portfolio or access the full F+W Media case study contact Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. The company operates in the retail ecommerce market sector alongside companies like Google and Channel Advisor.

Contact Information:

Mercent PR Contact
Kristine Szarkowitz

Tel: 206-832-3900