Aberdeen Group Publishes Enterprise Mobility & Collaboration and Business Intelligence Research

Research Examines Native App vs Browser for Mobile Analytics, Self-Service Analytics for the SME, and Search-Based Analytics UI

BOSTON, MA--(Marketwired - Sep 25, 2013) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Enterprise Mobility, Business Analytics/Business Intelligence research practices.

"Mobile Analytics: Native App or Browser, That is the Question," prepared by Andrew Borg, Research Director in Aberdeen's Enterprise Mobility & Collaboration practice, and David White, Senior Research Analyst in Aberdeen's Business Intelligence practice, states that not all mobile analytics/business intelligence (BI) solutions are created equal. There are two fundamental approaches -- platform-specific or 'native' mobile BI applications -- that are able to exploit the hardware and user interface capabilities of the specific mobile device, whereas browser-based approaches will work on any platform, but typically with more-limited functionality. The functional differences in these two approaches can directly impact the outcome of the organization's mobile analytics initiative. This report provides a summary of the advantages and limitations of each approach. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8646&camp=PRES.

"Self-Service Drives the Analytic SME," authored by David White, states that Aberdeen's June 2013 research (Small Company Analytics: A Warm Slice of Insight for Mom and Pop) found that business intelligence (BI) was the biggest investment priority for small companies. In total, this was a priority for 29% of small businesses. Those companies planning to invest could do worse than take their cue from their peers that have already trod this path. This research document examines the use of BI (or analytics) at small- and medium-sized enterprises. Our research finds that SMEs make strong use of self-service analytics, Software-as-a-Service, and integrated BI solutions to maximize the leverage they gain from existing IT skills and resources. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8607&camp=PRES.

Also authored by David White, "Search: The Next Evolution in the Analytics User Interface?" asks the reader to imagine the World Wide Web without search. A mind-boggling, almost laughable proposition. And yet, for generations that is how business intelligence has worked. This has been somewhat effective for many organizations, while the following three conditions held true: the data was reasonably well understood, the data volumes relatively small, and the business questions that needed to be answered were predictable. However, for many organizations that is no longer the case. Aberdeen's research found that a search-based user interface (UI), combined with the ability to interact and manipulate search results, could be a powerful way to enable business managers to find timely information, while reducing their dependence on skilled IT staff. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8618&camp=PRES.

About Aberdeen Group, a Harte-Hanks Company

Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen's independent, fact-based research and market intelligence is used by the Fortune 1000, Global 500, and Software 500.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America. 

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