Invite-Only Investment Platform for Premier Alternative Investment Firms Announced by InvestedIn Alpha

Innovative Technology Platform Connects Hedge Funds With 70,000+ Accredited Investors

SANTA MONICA, CA--(Marketwired - Sep 30, 2013) - InvestedIn Alpha ( announced today the launch of its first-of-its-kind investment platform for introducing the country's premier alternative investment firms to more than 70,000 accredited investors. A conduit for proven hedge funds and fund-of-funds managers and firms, InvestedIn Alpha connects investors, financial advisors and wealth managers directly with general partners at funds, thereby substantially reducing the time and fees associated with identifying and securing high quality deal flow -- bringing institutional level products with institutional pricing to the marketplace.

The announcement comes at a significant time as the Securities and Exchange Commission (SEC) officially lifts the ban on general solicitation, enabling alternative investment funds the ability to more broadly advertise their offerings to accredited investors. InvestedIn Alpha's invite-only platform will initially feature 12 to 15 best-in-class funds for a competitive monthly subscription. Considerably lower than private placement fees, InvestedIn Alpha's competitive subscription fee offers access to more than 70,000 accredited investors at a rate considerably lower than traditional private placement fees. This innovative model will facilitate higher and cheaper conversion rates.

InvestedIn Alpha is the latest product by leading crowdfunding platform InvestedIn, made possible by the acquisition of MyNewFinancialAdvisor (MNFA), the premier provider of scalable marketing resources to financial advisors and financial intermediaries worldwide.

"InvestedIn Alpha's technology is connecting the best hedge funds and fund-of-funds managers directly with accredited investors and facilitating relationships in a matter of moments that would have traditionally taken months," said Alon Goren, CEO and founder of InvestedIn. "In addition, investors can confidently invest knowing that they are working with alternative asset firms in the top 10 percent of the industry without paying high management fees large institutions usually charge for access."

On July 10, 2013, The Securities and Exchange Commission announced that it would implement a Jumpstart Our Business Startups (JOBS) Act requirement to lift the 80-year ban on general solicitation that prohibited companies from advertising private security offerings to accredited investors this fall. Signed into law by President Barack Obama on April 5, 2012, the JOBS Act was developed to increase access to capital and encourage economic and job growth.

"General solicitation provides hedge funds with tremendous opportunities to reach a larger pool of potential accredited investors," said Frank Troise, joining InvestedIn Alpha as Senior Vice President and General Manager. "Our platform creates an easy, secure and seamless way for the country's best alternative investment firms to find the best accredited investors."

InvestedIn Alpha is currently accepting membership for additional registered financial advisors, wealth managers, and individual accredited investors, giving them exclusive access to premium brands.

About InvestedIn Alpha
InvestedIn Alpha is a platform-as-a-service provider facilitating introductions between hedge funds and funds of funds with financial advisors, wealth managers and accredited investors.

Alon Goren is the CEO and founder of InvestedIn, the leading provider of white-label crowdfunding platforms for reward, donation, pre-sales, equity crowdfunding and lending applications. The company currently manages an estimated $32 million in crowdfunding deals and earlier this year, received the Los Angeles Venture Association's "Best Marketplace Platform for Funding Award." Alon has been featured in The New York Times, The Washington Post, Forbes, and Wired just to name a few.

Frank Troise is the founder of MyNewFinancial Advisor (MNFA). MNFA's pioneering product,, introduces tens of thousands of affluent baby boomers to financial advisors globally representing several billion in assets. A 20+ year veteran of the financial services and financial technology industries, Frank has managed multi-billion dollar hedge fund portfolios, and started and sold several financial service firms. His work has been highlighted in the press and on CNBC where he is a frequent contributor.