Aberdeen Group Announces Publication of Four New Business Intelligence Research Reports

Research Examines Self-Service BI Strategy, Analytical Infrastructure for Just-in-Time Marketing, Analytics for Unstructured Data, IT Operational Intelligence

BOSTON, MA--(Marketwired - Oct 16, 2013) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of four new reports -- "Mashup Your Way to Better BI," "Building the Analytical Infrastructure for Just-in-Time Marketing," "Business Analytics and Unstructured Data: Are You Asking the Right Questions?," "Operational Intelligence for IT: Bigger, Faster, Stronger Performance" -- from its Business Intelligence (BI) research practice.

"Mashup Your Way to Better BI" prepared by David White, Senior Research Analyst in Aberdeen's Business Intelligence practice, reveals that 64% of survey respondents pursue a self-service BI strategy to meet the growing demand for analytics. Often, in practice, self-service is limited to changing the presentation of existing information. For example, adding a column to a report, or personalizing the layout of a dashboard. However, for some enterprises, self-service is deeper than that, enabling end users to merge personally-obtained data with corporately-managed data. Properly supported, this approach to self-service can reduce the overall time required to integrate new data sources and help business users to find the information they need, when they need it. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8693/AI-business-intelligence-analytics.aspx.

Also prepared by David White, with Trip Kucera, Senior Research Analyst in Aberdeen's Marketing Effectiveness & Strategy practice, "Building the Analytical Infrastructure for Just-in-Time Marketing" shows that top-performing companies use predictive analytics to power highly-targeted, predictive-marketing campaigns, and are also increasingly applying real-time behavior signals to their predictive models to execute on these signals in near-real-time. In other words, they're adopting just-in-time marketing. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8680/AI-marketing-analytics-infrastructure.aspx

"Business Analytics and Unstructured Data: Are You Asking the Right Questions?" prepared by Nathaniel Rowe, Research Analyst in Aberdeen's Business Intelligence and IT Infrastructure practices, indicates that for many years now business intelligence (BI) solutions have been a high priority for companies. The ability to easily track and measure performance is a vital tool in any industry, and the adoption rates of BI tools reflect this value. However, traditional BI methods have focused on structured information almost exclusively, and often use pre-built, static reports and dashboards to display this data. Unfortunately, this can lead to false assumptions and biases in the presented data. To fully understand business operations and ask the right questions of data, it is necessary to expand this focus to include unstructured data. Organizations that include unstructured data in their analysis -- like customer comments and social media data -- are able to add context to their business reports, identify relevant data points faster, provide higher quality analysis, and ultimately make better, faster business decisions. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8674/AI-business-intelligence-analytics.aspx.

"Operational Intelligence for IT: Bigger, Faster, Stronger Performance," prepared by Peter Krensky, Senior Research Associate in Aberdeen's Business Analytics practice, states that, conceptually, IT infrastructure is no different from any other vital piece of machinery. It whirs and hums, dutifully performing its function in ways that are impenetrable to the layman's eyes. IT professionals similarly buzz around the infrastructure, oiling the works and repairing components when they break down. To keep these machines, and these people, running at optimal efficiency, many organizations have turned to operational intelligence (OI) solutions to address the daily activities of IT. This report examines the strategies and capabilities of organizations using OI for IT monitoring, and reveals the performance of these organizations in handling maximum data volumes and accelerating query response times. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8664/AI-operational-intelligence-analytics.aspx.

About Aberdeen Group, a Harte-Hanks Company
Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen's independent, fact-based research and market intelligence is used by the Fortune 1000, Global 500, and Software 500.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America. 

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