Blue Calypso Names Tom Moore VP Sales

20-Year Sales Veteran Strengthens Leadership Team

Richardson, Texas, UNITED STATES

DALLAS, Oct. 28, 2013 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCBB:BCYP), developer of digital innovation products and services, appointed Tom Moore Vice President Sales, effective October 28, 2013. Moore replaces Bob Roden.

"Tom has a wealth of successful experience in sales, marketing and financial operations for start-up and digital companies, as well as Fortune 500 companies," stated Bill Ogle, CEO of Blue Calypso. "He will be a key player as we execute on our strategy to build a stable revenue stream in our core products and services business. We are extremely pleased to have Tom join the Blue Calypso team."

"Blue Calypso's proven technology platform helps companies launch promotions and content into social media channels," said Moore. "It is growing its suite of products and services that provide advantages in the expanding social media sharing, gamification and amplification markets. I look forward to helping the company broaden its client bases and partnerships to help drive future growth."

Mr. Moore, 49, brings over 20 years of sales and marketing experience to Blue Calypso. He has developed and led major projects from strategic planning to tactical execution, generating over $4 billion in career sales revenues. Most recently he served as vice president of sales, marketing and finance for Didalio, Inc., a start-up company offering solutions for digital personal identity space for multifactor authentication. At Didalio, he led all sales, marketing and go-to-market plans. He also devised channel sales and marketing strategies for the company. For six years prior to that, he served as vice president of global sales at Silicon Valley Bank (SVB) and vice president, sales and marketing/managing director at Boardroom Software, which SVB acquired in 2009. Prior to that, he held various positions in sales at Alcatel-Lucent for 10 years. Mr. Moore received an MBA and BBA from Southern Methodist University.

About Blue Calypso, Inc.

Blue Calypso, Inc. (OTCBB:BCYP) develops digital innovation products and services for the social media marketplace using its patented IP portfolio. The company enables businesses to employ digital advertising to share and socialize brand content as well as track performance, monitor engagements and gather robust analytics – all at lower costs than traditional marketing. Already, Blue Calypso has attracted a handful of large, well-known consumer facing companies in automotive, retail, travel and consumer goods. Blue Calypso licenses its IP in addition to offering digital innovation services through Blue Calypso Labs and solutions including POPSHARE™, SOCIALECHO™, EMGAGE™ and DashTAGG™. For more about the company please visit

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.


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