Software AG Chooses Avangate Commerce Platform To Sell ARIS SaaS Offering

Commerce Platform to Power Global Online Sales for Newly Launched Process Live (

REDWOOD SHORES, CA --(Marketwired - October 30, 2013) - Avangate, the leading Customer Centric Commerce solution provider trusted by thousands of Software and Cloud Services companies to grow their business worldwide, today announced that Software AG, a world leader in enterprise management software has selected Avangate Commerce platform and services to sell Process Live, a SaaS offering built on the proven ARIS technology, to a global audience.

In order to address the change in B2B buying behavior and usage of IT solutions, Software AG extended their portfolio into the cloud with Process Live - the first SaaS offering that integrates social collaboration in a cloud-based process improvement environment, addressing both the enterprise as well as the SMB markets.

Speed to market was a critical decision driver for why Software AG selected Avangate as the commerce provider to enable their SaaS vision. With Avangate's Customer Centric Commerce, Software AG will benefit from agility, fast implementation cycles, coupled with worldwide localization capabilities and support for any software model, distributed via any channel.

"Given the strategic importance of Cloud offerings, we needed a commerce partner that could support our strategy and provide a holistic view of factors influencing SaaS adoption and retention," said Karl Wagner, SVP ARIS R&D Software AG. "We investigated several commerce options and Avangate was the clear choice for taking Process Live to market: their modular platform is very easy to use and allows us to move quickly, and support a multitude of business and revenue models, giving us the flexibility and speed to truly meet our clients' needs."

"Resource-intensive direct sales enterprise products are making their transition into cloud-based, subscription-led models, addressing new market segments and the changing needs of existing ones. In this context, the commerce platform is a key piece in the customer engagement and retention process," said Carl Theobald, Avangate's CEO. "Software AG is leading the way into this transformation in the enterprise management software market. We are thrilled to work with this global software leader to leverage our platform to rapidly boost their online presence and expand their offerings into international markets."

To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate commerce solutions.

About Avangate
Avangate is the leading customer-centric commerce provider that enables companies to increase their online sales across touchpoints, manage subscription billing, and grow their distribution channels to profitably scale and enter new markets. Avangate's scalable and integrated solutions include a full-featured, modular and secure eCommerce platform, a partner order and revenue management solution, as well as a constantly expanding worldwide affiliate network.
More information about Avangate can be found at

About Software AG
Software AG (FRA: SOW) helps organizations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a leader in 15 market categories, fueled by core product families Adabas and NaturalARIS, Terracotta and webMethods. Software AG has ca. 5,300 employees in 70 countries and had revenues of EUR1.05 billion in 2012. Learn more at

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Media Contact
Delia Ene | Avangate
Tel: +31 20 890 8080 ext: 4654

Process Live based on ARIS technology