2013 Toys and Games - Global Strategic Business Report

Dublin, Oct. 31, 2013 (GLOBE NEWSWIRE) -- Research and Markets
(http://www.researchandmarkets.com/research/tkw333/toys_and_games) has announced the addition of the "Toys and Games - Global Strategic Business Report" report to their offering.

This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Categories/Segments: Traditional Toys (Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/ Plush Toys, and Other Toys and Games), and Video Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles companies including many key and niche players such as:

• Activision Blizzard Inc.
• Electronic Arts Inc.
• Hasbro Inc.
• JAKKS Pacific Inc.
• Kids II Inc.
• KNEX Brands L.P.
• Konami Corporation
• LeapFrog Enterprises Inc.
• LEGO Group
• Mattel Inc.
• Fisher-Price Inc.
• MEGA Brands Inc.
• MGA Entertainment Inc.
• Microsoft Corporation
• NAMCO BANDAI Holdings Inc.
• Nintendo Co. Ltd.
• Playmates Toys Inc.
• Ravensburger AG
• Sanrio Company Ltd.
• Sega Corporation
• Sony Computer Entertainment Inc.
• Take Two Interactive Software Inc.
• Tarata Toys Ltd.
• TOMY Company Ltd.
• Toy Quest
• VTech Holdings Ltd.

Key Topics Covered:

I. Introduction, Methodology & Product DefinitionsStudy Reliability and Reporting

• Limitations I-1
• Disclaimers I-2
• Data Interpretation & Reporting Level I-2
• Quantitative Techniques & Analytics I-3
• Product Definitions and Scope of Study I-3
• Traditional Toys I-3
• Games and Puzzles I-4
• Infant and Preschool Toys I-4
• Activity and Construction Toys I-4
• Dolls and Action Figures I-4
• Vehicle Toys and Ride-Ons I-4
• Soft and Plush Toys I-5
• Other Toys and Games I-5
• Video Games I-5

II. Executive Summary

1. INDUSTRY OVERVIEW II-1

• Current and Future Analysis II-1
• Toys and Games - Not Just "Playthings" II-1
• Down the Time Lane II-2
• Current Scenario II-2
• Changing Dynamics Shape the Future II-2
• Interactive Toys on the Path of Seizing a Major Chunk of the Market II-3
• Global Toys and Games Market Scenario II-4
• Recession and Eurocrisis Weaken Toys and Games Markets in the Developed World II-4
• Demographics Determine Market Growth II-4
• Seasonality in Toy Sales - The Christmas Factor II-5
• Dynamic Fashion Trends Make Demand Unpredictable II-5
• Developed Markets Lead in Per Capita Spending II-5
• Problems Associated with Outsourcing of Production to Low Cost Countries II-6
• New Toy Design Ideas Come Mostly from Freelance Inventors II-6
• Distribution II-6
• Regulatory Scenario in Key Markets II-6
• US II-7
• European Union II-7
• Japan II-7
• Trade II-7
• Safety and Environmental Protection Requirements - New Challenges for Toy Exporters II-7

2. TRENDS AND ISSUES II-9

• Fast Maturing Young Children Embrace High Technology, Advanced Products II-9
• Movies, Cartoons and Toys - A Profitable Equation II-9
• Toy Licensing Gains Prominence II-9
• Mass Merchandisers Take the Lead II-10
• Increasing Number of Cross Industry Partnerships II-10
• Changing Concepts for Girls' Toys II-10
• Electronic Edutainment Toys and Youth Electronics Gain Traction II-10
• Virtualization of Toys - A New Tech Driven Strategy II-11
• Outdoor and Sports Toys Attract Parents II-11
• Toys as Collectibles - A Growing Trend II-11

3. VIDEO GAMES - AN OVERVIEW II-12

• Video Games - A Quick Primer II-12
• Video Games Market Regains Momentum Post Recession II-12
• Organization of the Video Game Industry II-13
• Video Game Platforms II-14
• Video Game Sub-Segments Battle for Market Share II-14
• Console Games II-15
• Video Game Consoles Market Consolidated to Just Three Players II-15
• Xbox 360, Led by Kinect, Tops the Chart in Home Consoles Market II-16
• Emergence of New Gaming Platforms Beating Out Consoles in the Developed World II-17
• Online Games II-17
• Online Games to Experience Strong Growth II-17
• Physical Production and Distribution of Games Declines with the Emergence of Online Games II-18
• Mobile Games II-19
• The Mobile Space Evolves as One of the Key Gaming Platforms II-19

4. SEGMENTAL ANALYSIS II-20

• Traditional Toys II-20
• Games and Puzzles II-20
• Traditional Games Continue to Interest Children in the Video Game Era II-20
• The Move towards Digitization II-20
• Creators of Traditional Games Ally with Digital Game Developers to Stay Relevant II-20
• Manufacturers take Technology Infusion into Games to the Next Level II-21
• Market Trends II-21
• Strategies in Board Games Change Gradually II-21
• Growing Popularity of Business Board Games II-21
• China's New Found Interest in Physical Board Games II-22
• Physical Board Game Parlors Spring up across China II-22
• Card Games on the 'Digital' Path Too II-22
• Infant and Preschool Toys II-23
• Factors Influencing Infant and Preschool Toy Demand II-23
• Latin America and Asia-Pacific to Showcase Impressive Growth II-23
• Activity and Construction Toys II-24
• Construction Toys - It's a Boy Thing II-24
• Leading Brands in the Market II-24
• Leading Construction Toy Brands in the US (2012): Brands Ranked on the Basis of Distribution (% Shelf-Space Occupied) with Major Retailers II-24
• Dolls and Action Figures II-25
• Dolls and Action Figures - One of the Largest Traditional Toy Segments II-25
• Recalls Continue to be a Burning Issue II-25
• Controversies and Growth go Hand-in-Hand in the Dolls Market II-25
• Doll Manufacturers Diversify II-26
• Dolls Increasingly Used as a Medium to Spread Social Awareness II-26
• Life-Like Interactive Dolls - Capturing Fancy of All II-26
• Barbie: Mattel's Trump Card II-26
• Soft and Plush Toys II-27
• Soft and Plush Toys Still Popular for Gifting Purposes II-27
• Infant Plush Toys in Demand II-27
• Winter Witnesses Highest Sales II-28
• Popularity Grows for Soft Toy Replicas of Endangered Species II-28
• Sports Mascots also Drive Growth II-28
• Video Games II-28
• Rapid Pace of Technology Development Leads to Quicker Product Obsolence II-28
• Revenue Models Transforming from Subscription Based to Advertising Based II-29
• Serious Games to Enjoy Strong Growth in Future II-29
• Casual Games Soar High II-29
• Perceived Educative Value of Video Games on the Rise II-30
• Thriving Pre-owned Games Market a Rising Threat for Games Developers II-30

5. PRODUCT OVERVIEW II-31

• Toys II-31
• Traditional Toys II-31
• Games and Puzzles II-31
• Games and Puzzles - An Introduction II-31
• Board Games II-31
• The Inherent Features of Board Games II-32
• Card Games II-32
• 'Puzzle' - A Definition II-33
• Jigsaw Puzzles II-33
• Word Puzzles II-33
• Logic Puzzles II-33
• Combination Puzzles II-33
• Tiling Puzzles II-34
• Picture Puzzles II-34
• Transport Puzzles II-34
• Tour Puzzles II-34
• 'Traditional Video/Computer Games', a New Genre II-34
• Infant and Preschool Toys and Games II-34
• Cognitive Development in Infants II-34
• Nurturing Cognitive Development through Toys and Play II-35
• Age and Cognitive Connections II-35
• What Toys do Infant and preschoolers Like to Play With? II-35
• Safety, the Most Important Criteria II-36
• Materials for Infant and Preschool Toys II-36
• Ideas for New Toy Designs Come Mostly from Freelancers II-36
• Infant and Preschool Toys II-37
• Infant Mobiles II-37
• Rattles II-38
• Toy Pacifiers II-38
• Toy Teethers II-39
• Playgyms II-39
• Infant Electronic Learning II-39
• Health Risks from Unsafe Toys for Infants II-39
• Activity and Construction Toys II-40
• Construction Toys for Toddlers II-40
• Foam Stacking Blocks II-40
• Alphabet Blocks II-40
• Select Products on the Market II-40
• Lego Duplo II-40
• Mega Bloks II-41
• Preschool Construction Toys II-41
• Select Products on the Market II-41
• Bristle Blocks and Krinkles II-41
• Wooden Building Blocks II-41
• Gears II-41
• Lincoln Logs II-41
• Legos II-42
• Art and Craft Materials II-42
• Dolls and Action Figures II-42
• Dolls II-42
• Nurturing Dolls and Accessories II-42
• Fashion Dolls/Figures & Accessories II-42
• Fashion Dolls/Figures II-42
• Fashion Themed Clothes and Accessories II-43
• Playset Themed Figurines and Accessories II-43
• Doll Houses and Furniture II-43
• Action Figures II-43
• G.I. Joe Type II-44
• All-Vinyl Figure II-44
• Action Figure Accessories II-44
• Vehicle Toys and Ride-Ons II-44
• Vehicle Toys II-44
• Age-Appropriateness of Vehicle Toys II-44
• 12-18 Months II-44
• 19 Months - 2 Years II-45
• 2-3 Years II-45
• 4-8 Years II-45
• 9-12 Years II-45
• Ride Ons II-45
• Age-Appropriateness of Ride-on Toys II-46
• 12-18 Months II-46
• 19-23 Months II-46
• 2-3 Years II-47
• 4-5 Years II-47
• 6-8 Years II-47
• 9-12 Years II-47
• Soft and Plush Toys II-47
• Outer Covering of Soft and Plush Toys II-48
• Materials Used For Stuffing Soft and plush Toys II-48
• Accessories II-48
• Types of Soft Toys II-48
• The Teddy Bear II-48
• Other Toys and Games II-49
• Video Games II-49
• Crucial Factors in the Selection of Toys II-49 Toy Safety II-50
• List of Standards and Regulations for Toy Safety in Select Regions II-50

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-52

• Ravensburger Introduces App Versions of the Company's Interactive Puzzles II-52
• LeapFrog Unveils Touch Magic™ Line of Interactive Toys for Infants and Preschoolers II-52
• Tomy Launches 2012 Edition of Chuggington Die-Cast Railway II-52
• LeapFrog Enterprises Launches LeapPad2™, a New Generation Kids' Tablet II-53
• Entertainment One Family to Introduce Peppa Pig Toys II-53
• Hornby Hobbies to Introduce Olly the Little White Van Toys for Preschoolers II-53
• The Baby Einstein Company Introduces Infant Toys II-54
• Disney Consumer Products Introduces Disney Junior Line of Toys II-54
• Ingo Devices Introduces Hello Kitty Preschool Range II-55
• Sprig Toys Launches New Spring Baby Toys II-55
• VTech Launches InnoTab 2 Baby, a Learning App Tablet II-55
• Funskool Unveils Giggles Collection of Toys II-55
• VTech to Launch Three New Innovative Toys for Infants and Preschoolers II-55
• Kids II to Introduce Broad Range of Toys and Baby Products II-56
• TOMY Introduces Innovative TOMY Toddler, Mother and Infant Brands II-56
• LEGO Unveils LEGO® DUPLO® Read and Build Construction Toys II-57
• K'NEX® to Unveil Novel KISS Rock Band Themed Building Figures Line II-57
• K'NEX Brands Launches K'NEXmen Mystery Figures II-57
• Mega Bloks to Roll Out the Novel Barbie™ World of Building Toys II-57
• K'NEX Brands Introduces Buildable Figure Packs II-58
• K'NEX® Unveils Novel Thrill Ride Building Sets Range II-58
• K'NEX® Introduces Novel Additions to Monster JAM® Building Set Category II-59
• K'NEX® Introduces Novel Additions to KID K'NEX® II-59
• K'NEX Brands Adds Novel Products to K'NEX® Education Middle School Product Range II-59
• K'NEX® Brands Unveils 2 Novel Computer Control Sets II-59
• MEGA BLOKS Launches Novel Halo Universe Metal Series II-60
• Galt Unveils Buildable Art System JawBones II-60
• K'NEX Introduces Angry Birds™ Construction Sets II-60
• Mega Brands Introduces World of Warcraft Mega Bloks Product Line II-60
• WBCP and Character Introduce Scooby-Doo Construction Toy Range in North America and EMEA II-61
• Integrity Toys Launches New Series of Collectible Fashion Dolls II-61
• MEGA Brands Rolls Out Mega Bloks Power Rangers Super Samurai II-61
• Dynamic Solutions Introduces Plush Doll Model Minime II-62
• Arklu Introduces Lottie Doll Line II-62
• Mattel Launches Blond Diamond Cross-Dressing Barbie Doll II-62
• Tonner Launches 16" Marilyn Monroe Doll Collection II-62
• Pure Play Kids Launches The Green Waldorf Organic Doll II-63
• DC Collectibles Unveils 3.75" Action Figure Series II-63
• American Girl Launches Hairless Dolls II-63
• Integrity Unveils Jem and the Holograms Doll Series II-64
• MGA to Introduce Novi Stars in Partnership with Justice II-64
• Skybound Launches McFarlane's Michoone Action Figure II-64
• Lego Launches Super Hero Figures from DC Comics II-64
• Itz Purple Introduces American DollHouses II-64
• Pearlene Fields of Gamaby to Introduce Stellar Babies™ II-65
• Integrity Toys Introduces Dolls Inspired from Jem and The Holograms II-65
• Mattel Expands Dolls of the World Barbie Range II-65
• Masterpiece Dolls to Unveil Latest Collection of Vinyl Dolls II-65
• JAMIEshow to Introduce 'Flying Dragon, Ling Lan Doll II-65
• JC Toys Group Launches New Doll Collections II-66
• TOMY International Introduces Popular Brand Treena and Friends in the US II-66
• CharlieDog and Friends Unveils Plush Toys Based on Real-Life Animal Shelter Adoption II-67
• Douglas Unveils Range of Clifford Big RedDog® Plush Products II-67
• Always Been Creative Launches blankZ® Range of Entirely Blank Plush Toys II-67
• Aurora World Introduces Valentines Day Themed Plush Toys II-67
• Aurora World Launches Innovative Plush Gifts and Toys II-68
• Aurora World Rolls Out Signature High-End Plush Animal Range II-68
• Aurora World Unveils Western Themed Plush Gift Ranges for Toddlers and Infants II-68
• Aurora World Launches New Range of Dinosaur Themed Plush Toys II-69
• Kids II to Unveil Broad Range of Products II-69
• Aurora World Unveils Holiday Themed Plush Gifts and Toys II-69
• Aurora World Launches 'Are We There Yet Plush Line II-70
• Character Options Announces Launch of New Angry Birds Plush Toy Range II-70
• Churchill Insurance Hires Subterranean Toys to Introduce Churchill Plush II-70
• Tomy Unveils Pajaminals Range of Toys II-70
• HIT and Russ Berrie Enter into Licensing Deal for Plush Toys Range II-71
• Bleacher Creatures™ Introduces 2012 NFL Player Plush Collection II-71
• Lamaze Rolls Out New Baby Toys II-71
• Manhattan Toy® Unveils Puppet Collections and Soft Toys II-72
• PowerA Launches MOGA Mobile Gaming System for Android Mobile Devices II-72
• Electronic Arts Launches EA SPORTS NHL 13 for Xbox 360 and PS3 II-73
• Zynga Introduces Horn, a Third-Person Action Adventure Game II-73
• Hashbang Games Unveils Kickstarter Page for Orbital Blaster II-74
• Nickelodeon and 2K Play Introduce New Videogames II-74
• Machinima and THQ Introduce Nexuiz PC Game II-74
• Sony Launches PlayStation Vita, a Handheld Console II-74
• Sassy Launches New Range of Toys II-75
• The Brainy Brands Company Launches Brainy Twist Toys II-75
• Bright Starts Introduces New Infant Toys II-76
• Nickelodeon to Introduce Team Umizoomi Preschool Math Kits II-76
• Public Broadcasting Service Introduces PBS KIDS Preschool Toy Range II-76
• VTech Electronics North America to Launch New Range of Infants Toys II-77
• Mega Brands Launches New Range of Preschool Toys II-77
• The Brainy Brands Unveils New Range of Wooden Toys II-77
• The Brainy Brands Rolls Out New Line of Children Products II-78
• TOMY International Rolls Out New Range of Lamaze Infant Development Products II-78
• US Army, Best-Lock Expand Military Themed Range of Construction Toys with 12 New SKUs II-79
• Ohio Art Company Unveils nanoblock Construction Toy in US Stores II-80
• Hasbro Introduces New Construction Toy Brand, KRE-O II-80
• K'NEX Brands to Unveil Top Gear Building Sets Range II-81
• K'NEX Unveils Mario Kart™ Wii Building Sets Line II-81
• KNEX Brands Introduces Novel Sesame Street Building Sets II-81
• KNEX Launches Novel KNEX® Classics Building Sets Line II-81
• Playmates Toys Launches Toys and Accessories Based on Lucha Libre USA: Masked Warriors II-82
• The One World Doll Project Launches Prettie Girls Dolls II-82
• Mattel Toys Launches Barbie Fashionista Range of Dolls II-82
• American Girl Introduces Dolls Based on Historical Characters II-83
• Herobuilders.com to Launch the Anthony Weiner Doll II-83
• Mattel Launches a New Range of Action Figures Based on the Ghostbusters II-83
• NKOK Rolls Out Bungie's Halo Franchise Inspired RC Vehicle Line II-84
• Hot Wheels Unveils Stealth Rides Line with Remote Control II-84
• Tortuga Rum Introduces Sir Turtle Plush Toys II-84
• Alpha Toys Introduces Alphabeasts Range of Educational Plush Characters II-84
• Tipitap and Infantino Unveil HappiTaps Interactive Teddy Bear II-85
• Gann Memorials Launches Comprehensive Array of Plush Toys and Accessories II-85
• Zynga and Best Buy Introduce Exclusive FarmVille Collectible Plush Toys II-85
• Underground Toys Launches Doctor Who Merchandise II-85
• Aurora World to Introduce New Plush Air Penguins II-85
• Aurora World Rolls Out YooHoo & Friends Adventure Series II-86
• Aurora World Expands YooHoo & Friends Plush Range II-86
• miYim Launches Organic Disney Plush Toys II-86
• Hyperkin to Launch SupaBoy Handheld Video Game Console II-86
• Zoo Entertainment and Rombax Games Unveil Mayhem Racing Game II-87
• BioWare Introduces Dragon Age II Video Game II-87
• Nintendo to Launch New Console Nintendo 3DS and Lineup of Videogames II-87
• GAEMS and CompuExpert Unveil G155 Mobile Gaming System for PlayStation® 3 and Xbox® 360 II-88
• EA Sports Unveils NHL 12 Full Contact Hockey Video Game II-88
• Nintendo Launches Wii U™ Video Game Console II-88
• Nintendo Releases Updates for Nintendo 3DS™ II-89
• Konami Digital Entertainment to Introduce Zombie Apocalypse 2 for Xbox Live® Arcade and PlayStation® Network II-89
• Justin.tv Unveils TwitchTV for Live Streaming of Video Games II-89
• Bigben Interactive to Launch Range of New Video Game Titles II-90
• SEGA® of America and Marvel Entertainment Introduce Thor™: God of Thunder Video Game II-90
• Sony Online Entertainment Introduces Free Realms Online Game on PlayStation 3 II-91
• Ubisoft Entertainment Unveils Rocksmith, a Music Video Game II-91
• Garanimals® Introduces Garanimals Infant Range II-91
• International Playthings Unveils New Yookidoo Range of Toddler and Infant Toys II-91
• Mega Bloks Introduces Mega Bloks Playground II-92
• VTech® Introduces 2010 Range of Infant and Toddler Products II-93
• Little Kids Re-Launches Crunch Art Activity Toys II-93
• LEGO Systems to Launch Innovative Toys Collection II-94
• KNEX® Unveils Novel Multi-Model and Monster Truck Building Range II-94
• Tonner Introduces Andy Mills, a Doll Based on Gay Model II-95
• MGA Entertainment Introduces Mini Lalaloopsy as Part of the Lalaloopsy Doll Range II-95
• Azone to Launch Ciel Phantomhive's Ball-Jointed Doll II-95
• Dandelion Earth-Friendly Goods Launches a New Organic Doll for Young Ladies and Toddlers II-95
• Kmart Launches What a Doll! Collection II-96
• Mattel Introduces WWE Action Figure Range II-96
• Blip® Toys Launches Squinkie Doos Mini Dolls II-96
• MIXIS™ Unveils Limited Edition Mixed-Race Collectible Play Dolls II-97
• Playmates Toys Introduces Hero:108 Kingdom Krasher Action Figures II-97
• DCP Unveils New Advanced Toys and Electronics Inspired by TRON II-97
• Mattel and WWE Introduce New WWE Actionfigures and Accessories II-98
• Nylabone® Introduces DuraToys™ Range of Durable Plush Play Products II-98
• Aurora World Launches Range of Milly™ The Pinkest Kitten II-99
• Aurora World Introduces Valentines Day Themed Plush Gifts and Toys II-99
• Aurora World Expands YooHoo & Friends Range for Tween Collector and Buyer II-99
• Aurora World Unveils Plush Animal Range II-99
• miYim Launches Jane Goodall, Wild Animal Collection II-100
• Microsoft Launches Xbox Kinect, a Motion Sensing Device for Xbox 360 II-100
• Prestige Toy to Manufacture Range of Infant Soft Toys II-100

7. RECENT INDUSTRY ACTIVITY II-101

• Hasbro Collaborates with Zynga® for Physical Versions of on Zynga's Digital Games II-101
• Nickelodeon Renews Global Licensing Partnership with Fisher-Price II-101
• JAKKS Signs Master Toy Licensing Agreement with The Fred Rogers Company II-101
• JAKKS Pacific Signs Master Toy Deal for Twentieth Century Fox' Little Angels II-101
• HIT Entertainment and Fisher-Price® to Produce New Toys for Mike the Knight™ II-102
• TCG to Market Fisher-Price Brand Infant Toys and Puzzles in the US and Canada II-102
• Sassy and Carter's Partner to Launch Innovative Developmental Toys II-103
• MEGA Brands and Mattel Ink Global Licensing Agreement II-103
• Nickelodeon and the LEGO Group Enter into a Global Partnership II-104
• LEGO Plans Factory Expansion in Czech Republic II-104
• Kahn Lucas Takes Over Alexander Doll II-104
• Baby Abuelita Productions and Kids Preferred Sign Licensing Agreement II-104
• Xinghui Signs Brand Authorization Contract with BMW II-105
• JAKKS Pacific to Re-launch the Classic Big Wheel™ Ride-On Toys in the US II-105
• Ganz Takes over Midwest-CBK II-105
• Nantworks and Jakks Pacific Form Joint Venture II-105
• Aurora Inks Licensing Agreement with Hasbro II-106
• Aurora World Inks Licensing Agreement with National Wildlife Federation II-106
• GUND Signs Licensing Agreement with Pretty Ugly™ II-106
• Golden Bear Inks Master Toy Licensing Deal for CBeebies II-106
• eOne and Golden Bear Extend Partnership II-106
• Flashman Studios Acquires Beefy Media, a Video Game Producer II-107
• Signature Devices and Graffiti Entertainment Sign Merger Agreement II-107
• Kids II Acquires Rhino Toys and Taggies II-107
• Mattel to Acquire HIT Entertainment II-107
• Tomy to Acquire RC2 Corporation II-108
• JAKKS Signs Long-term Deal with Seven Towns, Owner of Rubik's Cube II-108
• Bif Bang Pow and NBC Ink Partnership Deal to Launch Battlestar Galactica Based Collectibles and Toys II-109
• JAKKS Signs Master Toy Licensing Agreement with Dorel Juvenile for Safety 1st® Brand II-109
• Tomy and Disney Sign Agreement to Introduce Winnie the Pooh Toy Line II-109
• Fisher-Price Signs Licensing Agreement with DreamWorks II-109
• Mega Brands Inks Global Licensing Partnership Agreement with Mind Candy II-110
• Mega Brands Inks International Licensing Agreement with Saban Brands II-110
• JAKKS Pacific Takes Over Moose Mountain Toymakers II-110
• JAKKS Pacific and Bandai Ink Manufacturing Agreement II-110
• JAKKS Pacific® Signs Promotion and Distribution Agreement with Funtastic II-111
• Kids II Takes Over Taggies and Rhino Toys II-111
• MEGA Brands Renews Agreement with Microsoft Game Studios II-111
• GameFly Takes Over Direct2Drive from IGN Entertainment II-111
• Electronic Arts and Take-Two Interactive Extend Agreement with
• the National Basketball Association II-112
• Games Workshop Group and THQ Extend Licensing Agreement II-112
• PopCap Games Acquires ZipZapPlay II-112
• GameStop Takes Over Spawn Labs II-112
• Tencent Holdings to Acquire Major Stake in Riot Games II-112
• Menue Americas Enters into Partnership with Two Sheds Music II-113
• HTC Enters into Partnership with OnLive II-113
• i.TV and Nintendo Develop Nintendo TVii II-113
• D3Publisher Inks Global Publishing Agreement with Nickelodeon II-113
• Ludia and FremantleMedia Enterprises Collaborate to Offer Hole in the Wall Game II-114
• Sprig™ Merges with WHAM-O® to Launch WHAM-O®Jr Battery Less Preschooler Toys Line. II-114
• MEGA Brands Enters into Global Partnership with Ludorum II-115
• Alexander Doll Takes Over Middleton Doll Company II-115
• The Bridge Direct Enters into Partnership with Bravado II-115
• JAKKS Pacific and Microsoft Ink Agreement to Design and Produce Interactive Plush Toys II-115
• Enesco Signs Licensing Agreement with Big Idea II-116

8. FOCUS ON SELECT PLAYERS II-117

• Activision Blizzard, Inc. (US) II-117
• Dream International Limited (Hong Kong) II-117
• Electronic Arts, Inc. (US) II-118
• Hasbro, Inc. (US) II-119
• Integrity Toys, Inc. (US) II-120
• JAKKS Pacific Inc. (US) II-121
• Kids II, Inc. (US) II-122
• KNEX Brands, L.P. (US) II-122
• Konami Corporation (Japan) II-123
• LeapFrog Enterprises, Inc. (US) II-123
• LEGO Group (Denmark) II-124
• Mattel, Inc. (US) II-124
• Fisher-Price, Inc. (US) II-126
• MEGA Brands, Inc. (Canada) II-126
• MGA Entertainment, Inc. (US) II-127
• Microsoft Corporation (US) II-128
• NAMCO BANDAI Holdings Inc. (Japan) II-128
• Nintendo Co. Ltd. (Japan) II-129
• Playmates Toys, Inc. (US) II-129
• Ravensburger AG (Germany) II-129
• Sanrio Company Ltd. (Japan) II-130
• Sega Corporation (Japan) II-130
• Sony Computer Entertainment Inc. (Japan) II-131
• Take Two Interactive Software, Inc (US) II-132
• Tarata Toys Ltd (New Zealand) II-132
• TOMY Company Ltd. (Japan) II-133
• Toy Quest (US) II-133
• VTech Holdings Limited (Hong Kong) II-133

9. GLOBAL MARKET PERSPECTIVE II-135
 

III. Market

1. THE UNITED STATES

2. CANADA

3. JAPAN

4. EUROPE

5. ASIA-PACIFIC

6. LATIN AMERICA

7. MIDDLE EAST & AFRICA

 

IV. Competitive Landscape

Total Companies Profiled: 237 (including Divisions/Subsidiaries - 251)

• The United States (130)
• Canada (7)
• Japan (12)
• Europe (60)
• - France (3)
• - Germany (13)
• - The United Kingdom (25)
• - Italy (5)
• - Spain (4)
• - Rest of Europe (10)
• Asia-Pacific (Excluding Japan) (41)
• Middle East (1)

For more information visit  http://www.researchandmarkets.com/research/tkw333/toys_and_games

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal