DALLAS, Nov. 4, 2013 (GLOBE NEWSWIRE) -- The Women's Foodservice Forum (WFF) announced today that it has appointed AMF Media Group (AMF) as its agency of record effective immediately. The appointment comes after a lengthy search and work on the organization's branding and public relations strategy.
AMF will roll out an integrated communications campaign that encompasses media and community relations and events management across the United States and Canada as the WFF heads into its 25th anniversary in 2014.
"The strength of AMF coupled with the team's ability to understand our company's history and industry space was pivotal to our decision. We look forward to working with AMF to drive and expand our presence and thought leadership, " said Anna Mason, General Manager and VP, Operations for the WFF. "AMF's reputation of excellence is well-documented and we're looking forward to working with our new partner to advance the WFF's brand and public awareness initiatives,"
"We are thrilled to be working with the WFF," said Vintage Foster, President and CEO of AMF Media Group. "We're inspired by the WFF's focus on expanding leadership development opportunities for women, and will be strengthening their visibility within the foodservice industry as we head into 2014 and beyond."
AMF is nationally recognized for its communications work as the winners of prestigious industry awards including 2013 and 2012 Telly Awards, the 2012 Ragan Communications and Dow Jones PR Daily Award for Best Crisis Management and a 2010 PRSA Bronze Anvil.
About WFF
The Women's Foodservice Forum (WFF) is the industry's premier leadership development organization with more than 20 years of experience advancing women in the foodservice industry. WFF services thousands of individuals and hundreds of employees in all segments of the industry including operations, manufacturing, distribution, publishing, consulting, and more. Through highly effective and education events such as the Annual Leadership Development Conference, Executive Summit and Regional Connects as well as professional development and rich networking opportunities, WFF provides the competence and strategic connections needed to make a positive different in the careers of women in the foodservice industry.
About AMF Media Group
AMF Media Group is a full-service agency that delivers a comprehensive and clear approach on brand strategy and marketing, public relations, crisis communications, internal communications, multimedia production, web design and development and event planning and management. Clients include HP, Blue Shield of California, Jamba Juice and Kaiser Permanente.