Petersen Automotive Museum Appoints New CMO

Adam Langsbard, a veteran marketing pro with more than 20 years experience, has already helped launch the New Petersen's awareness and fundraising campaign and has locked in significant partnerships with Kia and Jaguar.

Los Angeles, California, UNITED STATES

Los Angeles, Calif., Nov. 12, 2013 (GLOBE NEWSWIRE) -- The Petersen Automotive Museum is pleased to announce its new Chief Marketing Officer, Adam Langsbard. Langsbard, who joined the Petersen team at an instrumental time for the museum as it undergoes a dynamic transformation from the inside out, is responsible for all marketing operations including sponsorships and partnerships, advertising, creative direction, public relations and digital media. 

"As we work towards becoming one of the world's most exciting automotive destinations, it's important we have the right team in place," said Petersen executive director, Terry Karges. "Adam's experience in entertainment, interactive and advertising industries and his innate ability to find long term partners will help the museum tell the stories of the people and machines that have changed the world. This addition to our team is vital as we grow to the next level."

With deep roots in the entertainment and Internet industries, Langsbard's resume includes director and vice president roles at agencies and studios such as Sony, Paramount, New Line Cinema and 20th Century Fox.   Key accomplishments include helping to launch and manage Fox's Branded Entertainment division, managing Sony's promotions department, crafting Paramount's first corporate website and launching the DVD platform alongside Toshiba, Phillips and Panasonic. For more than six years, Langsbard also owned King+Lang Media, where he developed marketing and promotional content for entertainment and Fortune 1000 clients.

In only his first few weeks at the Petersen, Langsbard has developed and secured sponsorship deals with major manufacturers.  A new exhibit, coming to the Petersen in November, will feature Kia show cars inspired by the Super Heroes of DC Entertainment's Justice League: Superman, Batman, Wonder Woman, Green Lantern,  The Flash, Aquaman and Cyborg. The seven-vehicle collection, which includes a customized Kia Optima, Optima Hybrid, Soul, Forte Koup, Forte5, Rio 5-door and Sportage, was commissioned in support of DC Entertainment's We Can Be Heroes giving campaign, a charity dedicated to fighting hunger in the Horn of Africa.

 "This couldn't be a more exciting time to be working at The Petersen," said Langsbard. "The museum is gearing up for a transformation that will make it one of the most talked about architectural stories since the Disney Concert Hall.  The museum experience inside will be just as stunning. I'm looking forward to working with agencies, OEMs and corporate partners to help the Petersen emerge as the cornerstone of Museum Row and the Miracle Mile in Los Angeles."

Langsbard also helped the Petersen's annual fundraising goal by establishing partnerships and branded sponsorships, including a new relationship with one of the fastest growing automotive brands, and heritage icon, Jaguar.

In late November, the Petersen will open a Jaguar themed exhibit, "Automotive Icons Re-envisioned" in honor of the British luxury brand's new F-TYPE sports car.  The Petersen and Jaguar will continue to work on other exciting elements due out later next year--more details to follow shortly.

To find out about upcoming events at the museum or for more information, visit Remember to like us on Facebook and follow us on Twitter and Instagram.

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity.  The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California 90036.  Admission prices are $15 for general admission adults, $10 for seniors, $10 for students with ID, $5 for children ages 3 to 12. Museum members, active military with ID and children under three are admitted free. Vault tours are available for an additional $25, and are offered on a first-come, first-served basis. Parking is free for the first 30 minutes and $2.00 each additional 30 minutes. One hour validation with purchase of $10 or more in the Museum Store or Johnny Rockets located in the museum lobby.  Museum hours are Tuesday through Sunday from 10am to 6pm. For general Museum information, call 323/930-CARS or visit the Museum's Web site at:  Remember to like us on Facebook, and follow us on Twitter and Instagram.


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