L.K. Bennett Taps Amplience to Bolster Ecommerce

NEW YORK, NY--(Marketwired - Nov 14, 2013) -  Luxury brand and shoe specialist L.K. Bennett has selected the Amplience Adaptive Media Platform to enhance its online website merchandising across campaign and product pages. Amplience helps L.K. Bennett to rapidly and easily produce and deliver creative marketing and merchandising content in-house.

L.K. Bennett chose Amplience Dynamic Media because the platform significantly reduces the time and cost of uploading new collections and making modifications to existing media content. It also improves on-page conversion rates by delivering an engaging visual experience including zoom and 360-spin. Lastly Dynamic Media enables the optimization of images for different channels, including smartphone and tablet platforms. 

"Amplience has enabled us to design much more creative and engaging content for the site," said Sarah Lukins, Head of eCommerce at L.K. Bennett. "We've invested in our ecommerce proposition and have been rewarded with good levels of engagement."

Since launch, the US site has performed above expectations, using Amplience to create and publish engaging product, landing and home pages as well as look-book sections of the site. The platform has allowed designers to create high-quality product media such as 360-spin and zoom that have raised on-page engagement levels and contributed to growing US revenues.

James Brooke, CEO at Amplience, said: "The product page is frequently the last stop in the customer journey before purchase. It is vital therefore that the visual experience is as engaging as possible to facilitate conversion. Dynamic Media delivers this rich capability, while providing image management cost savings of up to 80 percent."

In the future, L.K. Bennett will include video more heavily across its campaigns and use Amplience to enable click-to-shop functionality.

About Amplience

Amplience drives profitable revenue growth by delivering rich customer experiences across multiple digital channels. Leading global brands and retailers use AMP (Adaptive Media Platform) to drive growth with uplifts in conversion and average order value. This is achieved while reducing costs, improving productivity and supporting brand equity.

Amplience media solutions deliver business growth by providing responsively designed websites that work seamlessly across multiple screens and device, resulting in adaptive multi-channel campaigns delivered from one integrated platform which can be provided as an enterprise solution or as a cloud based managed service.