ROCHESTER HILLS, Mich., Dec. 10, 2013 (GLOBE NEWSWIRE) -- Foresight Research (http://www.foresightresearch.com/) announced that Nancy Walter joined the company to help build the Foresight Research brand and grow the awareness and use of Foresight's powerful Purchase Influence Study. Walter brings experience in marketing from many years at traditional and media agencies in New York and Detroit, working with dozens of blue chip brands. Most recently, she was the CEO and founder of Thinkonaissance, a consulting firm that worked with media companies and marketers.
Walter is Vice President, Business Development at Foresight Research. "I've always been a strong believer that the best marketing strategies are built from deep consumer insights captured through robust research. The Foresight database is rich with information about new vehicle purchasers that can guide marketing insights, it is highly flexible, and it brings the stability that only comes with a track record of measurement over years. Auto marketers could really benefit from this resource!" said Walter.
"We are considered the definitive research experts in auto shows," said Steve Bruyn, CEO of Foresight Research. "Nancy brings a whole new perspective to our business and helps bring our purchase influence measurements to life for marketing decision-makers who need to look across all of the communications channels."
About Foresight Research
Foresight Research specializes in syndicated and custom studies focusing on the key influencers of purchase decisions in automotive and marine industries. Foresight Research publishes 10-15 syndicated reports a year that provide actionable information, strategies and best practices to help auto companies, auto dealerships, auto show promoters, and marine companies succeed and grow.