Las Vegas, Dec. 18, 2013 (GLOBE NEWSWIRE) -- LAS VEGAS, NV - Empowered Products, Inc. (OTC: EMPO), an emerging leader in the high-growth sexual wellness sector through its award-winning PINK® and Gun Oil® brands, proudly announces the launch of its national direct-to-consumer marketing program for its full line of sexual lubricants and high potency sexual enhancement supplements for the U.S. consumer market. HBMG is a leading advertising agency offering full service solutions to the health and beauty consumer markets worldwide.
Scott Fraser, president and CEO of Empowered Products, commented, "Our new partnership with HBMG allows us to launch directly into the homes of consumers who will benefit most from our sexual wellness products. We're excited to be collaborating with HBMG on our marketing efforts, and we anticipate a long-term relationship that will help accelerate our product growth and distribution initiatives going forward."
Neal Kent, CEO of HBMG Health & Beauty Marketing Group, added, "We are thrilled to be working with Empowered Products on bringing their popular PINK® and Gun Oil® brands into the homes of consumers via a proven direct-sales model designed for a fast national rollout of all 17 of the company's current sexual wellness products."
To review our progress with Health & Beauty Marketing Group and our direct-to-consumer marketing efforts, please go to the following link: https://www.empoweredproducts.com/investors.php
About Empowered Products, Inc.
Empowered Products, in just its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high-quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 21,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160. The Company's media contact line is 877-305-1161.
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.