303 Products Gets a Makeover With New Logo and Label Designs

CHICAGO, IL--(Marketwired - Feb 18, 2014) - After more than 30 years, 303(R) Products, a leading brand of USA-made protectants and cleaners, today announced the Company is introducing a new look and feel to its diverse product line enjoyed by boaters, car enthusiasts, homeowners and more. After joining the Gold Eagle® Co. family of brands in 2012, 303 Products has expanded its distribution across the country with manufacturing taking place in Gold Eagle's Chicago facility. To build on its growth, 303 Products is rolling out a fresh, new labeling system designed to help consumers identify and select the right 303 Products for their dynamic needs.

Leveraging customer research, 303 Products' new logo and labeling system were developed to create a clear differentiation between its superior protectant and cleaning formulas. Each bottle of 303 Products now features a new logo, consistent brand architecture, vertical market/channel call-out and a stronger emphasis on the product name and benefits.

"Our new brand image features a sleeker look that reflects its premium quality with useful color-coding and copy to help people across industries identify the best 303 product for their needs," said Traci Sabatino, 303 Products Brand Manager at Gold Eagle Co. "We understand customers have choices when shopping, and our new label designs make 303 Products a quick, clear choice at the point of purchase."

Available for purchase at retailers nationwide, the new 303 Products designs will be rolling out in stores throughout the winter season. For more information on 303 Products and its availability, please visit 303Products.com, or join its community at Facebook.com/303Products.

About Gold Eagle Co.

For more than 80 years, Gold Eagle^® Co. has been an industry pioneer in the production and distribution of aftermarket fluids and additives. We create products that help preserve, protect and enhance the performance of engines everywhere. We are a leader in the product development, manufacturing, marketing, and distribution of branded engine performance and maintenance chemicals. Privately held and headquartered in Chicago, Gold Eagle Co. is the manufacturer of leading brands, including STA-BIL^® Fuel Stabilizer, HEET^® Gas-Line Antifreeze, NO LEAK^® Treatments, 104+^® Octane Boost, Start Your Engines!^®, DieselPower!^® Diesel Additives, 303^® Aerospace Protectant and 303^® Fabric Guard. To view our complete line of Gold Eagle products or learn more about the Company, please visit http://www.goldeagle.com or "like" our Gold Eagle Co., STA-BIL, Start Your Engines! or Engine Answerman pages on Facebook. For product questions, please call us at 800-621-1251 or follow us on Twitter @GoldEagleHelp.

All trademarks, service marks and trade names, including STA-BIL^®, HEET^®, Start Your Engines! ^®, NO LEAK^®, ALUMASEAL^®, Gold Eagle^®, DieselPower! ^®, Golden Touch^®, 104+^®, Cool Rides Online^®, 303^® Aerospace Protectant and 303^® Fabric Guard used herein are trademarks or registered trademarks of Gold Eagle Co. The aforesaid families of related marks, images and symbols are the exclusive properties and trademarks of Gold Eagle Co. Any other product or company names mentioned herein are the trademarks of their respective owners.