BOSTON, Feb. 25, 2014 (GLOBE NEWSWIRE) -- Greenough, brand storytellers and experts in messaging, media and marketing, today unveiled its 2013 Client Satisfaction Survey. Surveyed annually, Greenough clients have an opportunity to share their opinions on the Greenough team, public relations campaigns and industry acumen.
More than 80 percent of clients responded to the 14th annual survey, one of the highest participation rates. Client accolades were many including:
| John Donohue, chairman and CEO of Arbella Insurance Group |
| "Our Greenough team has excelled in learning our business and our challenges and have been extremely effective in developing and executing a PR strategy that helps drive our success." |
| Patty McDermott, marketing communications manager at Thermo Fisher Scientific |
| "My team at Greenough has become my right arm. Writing is the core of what we do and there is an understanding of our business and markets. The results are consistently extraordinary and our process has become a model for others in the company. One of the best professional relationships I have." |
| Jennifer Farmer, marketing manager at Sheridan Healthcare |
| "Over the course of the year, Greenough has proven to be a proactive leader and partner. My company can depend on Greenough to manage relationships with our many thought leaders, write high-caliber content and offer constructive advice on a variety of PR and marketing topics. They have been a much-appreciated asset to our organization." |
When asked, "Would you recommend Greenough to other companies looking for a PR agency?" 100 percent of surveyed clients said yes. "This is the best endorsement you can get from a client and is the ultimate customer loyalty metric," said Jamie Parker, president of Greenough. "We're not only really proud of our team's work, but also happy to establish such a solid foundation for 2014, which looks to be a big year for us."
Greenough's Client Satisfaction Survey consisted of 13 statements, each with a scale from one ("strongly disagree") to 10 ("strongly agree"). More than three quarters of the clients gave survey responses that averaged above 9.0 and Greenough's overall client satisfaction average was 8.75, one of the highest scores in the survey's history.
Compared to last year's results, Greenough's ratings improved in three key areas: demonstrates passion for my business, increased 3.4 percent; provides value for my budget, increased 7 percent; and proactive, they take action without being asked, increased 7.1 percent.
"Greenough is the only public relations agency that has benchmarked its performance every year since our inception," said Phil Greenough, CEO of Greenough. "As a result, the relentless pursuit to satisfy our clients is deeply rooted in our culture and embedded in the foundation of every engagement."
In 2013 Greenough continued to grow its practice with the addition of energy services client, Conservation Services Group; rising technology leaders, Tribridge and ConnectWise; healthcare clients, Sheridan Healthcare and CareWell Urgent Care; and non-profit clients, Artists For Humanity and the Isabella Stewart Gardner Museum.
About Greenough
Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.