ISPA Finds Spa-Goer Population Surprise

LEXINGTON, KY., Feb. 25, 2014 (GLOBE NEWSWIRE) -- Men are visiting spas more than ever before, according to the International SPA Association (ISPA) Foundation. The Consumer Snapshot Initiative, now in its fourth volume conducted by PricewaterhouseCoopers (PwC), has revealed that men now represent almost half, 47 percent, of the spa-going population in the U.S., and are identifiable by several traits and tastes that set them apart from the average American male population.

"The number one reason both men and women visit a spa worldwide is to learn how to manage their stress. Men and women may deal with stress in different ways, but surprisingly, they both find spas as an outlet," says ISPA President Lynne McNees. "As a global society, we are experiencing more stress than ever before and seeking alternative ways to cope.  Visiting a spa gives you permission to pause."

The report found that the average male spa-goer is between 25 and 44 years old, earns over 50,000 dollars and is employed at a management level or above. Due to the likelihood of his higher level of work responsibility, the average male spa-goer also reports higher levels of stress.  The highest proportion of these spa-going men is found in the southwest region of the United States.

The male's most frequent retail purchases are shaving products, vitamins and supplements, and sun care products. While average American men are most likely to purchase these items at a supermarket or grocery store, the spa-going man generally purchases his products at a variety of locations, and is more willing to pay a little bit more for quality.

"This study aimed to look at the U.S. male consumer population on a deeper level. We wanted to better understand their choices and perceptions related to the spa industry," said Colin McIlheney, PwC's global research director. "We were able to look at male preferences as it related to the spa industry, finding that men aren't that different from women, and that we aren't that confusing after all."


Note to the Editor:

Lynne McNees is available for interviews; please contact Allie Hembree, to schedule.
ISPA's definition of spa: Spas are places devoted to overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.

Photo Caption:

The International SPA Association recent study found that males now make up 47 percent of the spa-going population in the United States.

About PricewaterhouseCoopers:

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. Visit for more information.

About the International SPA Association:

ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on

Photos accompanying this release are available at:

CONTACT:Allie Hembree	
desc desc