Blue Calypso's DashTAGG Chosen as ad:tech San Francisco Official Mobile Gamification Platform

Richardson, Texas, UNITED STATES

  • Positive response to launch at ad:tech New York secures repeat selection
  • To exhibit DashTAGG with enhanced features along with Blue Calypso's social amplification suite at ad:tech San Francisco Booth 2251, March 26-27, 2014

DALLAS, March 10, 2014 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCBB:BCYP), developer of digital innovation intellectual property, products and services, secured the honor of official mobile gamification platform for the second time at ad:tech. DashTAGG™ along with SocialEcho™, EMGAGE™ and PopShare™ will be exhibited at ad:tech San Francisco 2014, at booth 2251 at the Moscone Center March 26 to 27.

"Gamification is an effective method for brands to engage advocates," said Kimberly Dunn, Marketing Director of ad:tech. "We ran a successful DashTAGG game at our New York event in November 2013. It was fun, combining both physical and digital participation ensuring the maximum engagement of attendees. More importantly, it encouraged attendees to interact with each other and engage more deeply with the presentation, events and exhibitors. For our upcoming show, we decided to run our own game: the ad:tech San Fran Challenge using DashTAGG, which we plan to promote."

"We were very pleased DashTAGG received such positive feedback in New York and are excited to showcase our new features in the ad:tech San Fran Challenge," said Bill Ogle, CEO of Blue Calypso. "We are proud to be selected again by the world's renowned interactive advertising and technology conference that hosts 8,500+ marketing and technology professionals from agencies, brands and publishers. We believe it validates DashTAGG's effectiveness in increasing event participation."

About DashTAGG™

DashTAGG is a unique social mobile game of "tag" where players take pictures of each other to earn points and win prizes and awards. It is geared to increase event participation and interaction while growing visitor-to-buyer conversion rates. Games are sponsored by retailers or events which provide physical locations to activate "TAGGs" by scanning specific QR codes. Game sponsors may offer cool prizes, merchandise, trophies and access to exclusive events like parties, shows and concerts. For more please visit

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world. For information please visit

About Blue Calypso, Inc.

Blue Calypso, Inc. (OTCBB:BCYP) develops digital innovation products and services for the social media marketplace using its patented IP portfolio. The company enables businesses to employ digital advertising to share and socialize brand content as well as track performance, monitor engagements and gather robust analytics – all at lower costs than traditional marketing. Already, Blue Calypso has attracted a handful of large, well-known consumer facing companies in automotive, retail, travel and consumer goods. Blue Calypso licenses its IP in addition to offering digital innovation services through Blue Calypso Labs and solutions including POPSHARE™, SOCIALECHO™, EMGAGE™ and DashTAGG™. For more about the company please visit

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.

Investor Relations:
Cathy Mattison and Kirsten Chapman